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Performance Marketing Expert (Consultant) (Remote - Anywhere) at Jobgether. About Jobgether. Jobgether is reinventing job search through AI-powered matching and meaningful introductions between companies and global talent. We help individuals find the most relevant remote jobs — and empower them to take control of their career journey.. Role Overview. We’re looking for a Performance Marketing Expert (Consultant) with proven B2C growth experience to help us drive qualified traffic and user sign-ups at the best possible CAC-to-LTV ratio. The ideal candidate has at least 5 years of hands-on experience scaling consumer-facing products and knows how to achieve growth efficiently across multiple acquisition channels.. Key Responsibilities. Audit and optimize existing B2C acquisition channels : Organic and Paid channels (Google Ads, Meta, YouTube, LinkedIn etc.).. Design and execute . cost-efficient campaigns. focused on . reducing CAC. while improving . LTV.. Identify, test, and scale . new consumer growth channels. (TikTok, Reddit, YouTube influencers, newsletters, referral programs, etc.).. Implement . A/B testing. , conversion tracking, and retargeting strategies.. Collaborate with the content and product teams to improve conversion funnels and onboarding flows.. Develop clear reporting dashboards tracking . CAC, LTV, ROI, conversion rate, retention,. and . traffic quality. .. Provide weekly performance insights and actionable growth recommendations.. Key Metrics / Success Indicators. Sustainable CAC/LTV ratio improvement.. Growth in user acquisition and activation.. Increase in free-to-premium conversion rate.. Positive ROI across paid and organic channels.. 5+ years of proven experience in B2C growth or performance marketing. , ideally in a fast-scaling digital product or marketplace.. Deep knowledge of . Google Ads, Meta Ads, TikTok Ads, and YouTube campaigns. .. Experience with . funnel optimization, A/B testing. , and . marketing analytics tools. Demonstrated ability to lower CAC while maintaining high retention and LTV.. Data-driven, autonomous, and highly execution-focused.. Nice to Have. Background in . HRTech, EdTech, or SaaS-to-consumer. environments.. Experience leveraging . AI or automation tools. to scale growth.. Company Location: Brazil.