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Director, Digital Relationship Management at Jobgether. This position is posted by Jobgether on behalf of Scotts Miracle-Gro. We are currently looking for a Director, Digital Relationship Management in Marysville, OH.. This leadership role is responsible for shaping and executing a comprehensive strategy for CRM and loyalty programs aimed at enhancing customer satisfaction, driving loyalty, and boosting growth within the consumer base. The role demands a data-driven approach to understand the customer journey and the ability to leverage digital tools and platforms to create impactful, lasting customer relationships. You will lead a dedicated team, manage multi-channel digital engagement, and optimize customer segmentation to deliver personalized experiences. This position offers an exciting opportunity to innovate in a fast-paced environment and make a significant impact on business growth.. . Accountabilities:. . Develop and implement digital relationship management strategies focused on customer acquisition, retention, and loyalty across channels like email, SMS, social media, and loyalty programs.. . Lead and mentor the Digital Relationship Management team, fostering a culture of high performance and collaboration.. . Oversee the use of CRM platforms and marketing technologies to manage customer interactions and measure effectiveness.. . Analyze customer data and feedback to identify trends and opportunities for enhancing digital engagement.. . Design customer segmentation strategies to enable targeted and personalized communications throughout the customer journey.. . Monitor and report on KPIs, providing insights and recommendations to optimize digital relationship initiatives.. . Evaluate new digital tools and technologies to enhance efficiency and impact.. . Manage budgets, vendor partnerships, and contract negotiations supporting CRM and Martech efforts.. . . Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.. . 8-12 years of experience in CRM and Martech leadership, demonstrating success in driving digital customer engagement and retention.. . Deep expertise in CRM platforms such as Salesforce, Hubspot, Braze, or Dynamics, and marketing automation tools.. . Strong understanding of customer segmentation, marketing automation, customer data platforms (CDPs), and analytics tools.. . Experience managing multi-channel digital communications including email, SMS, mobile, web, and social media.. . Proven leadership and team management skills, with ability to influence cross-functional teams.. . Excellent strategic, analytical, communication, and interpersonal skills.. . Ability to manage multiple projects simultaneously while meeting deadlines in a dynamic environment.. . Budget management experience and a passion for continuous learning in digital marketing trends.. . Company Location: United States.