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Advertising Specialist (Meta & Google Ads) at Kaizen. We are seeking a highly skilled and creative Advertising Specialist to manage and optimize digital ad campaigns across Meta (Facebook & Instagram) and Google Ads platforms. This is a . remote position. and you will report directly to the Head of Marketing. The ideal candidate has a strong background in performance marketing, creative strategy, and campaign execution, with a track record of driving measurable results.. Key Responsibilities:. . Plan, launch, and optimize advertising campaigns across Meta and Google to drive leads, engagement, and conversions. . Develop data-driven ad strategies aligned with marketing objectives and target audience behavior.. . Design and iterate on ad creatives (images, videos, and copy) that resonate with the audience and align with brand guidelines.. . Perform A/B testing on creatives, audiences, placements, and bidding strategies to improve performance.. . Monitor and analyze campaign metrics daily to ensure performance goals are met or exceeded.. . Collaborate closely with the marketing, content, and design teams to ensure messaging consistency across all channels.. . Stay current with the latest ad platform updates, algorithm changes, and industry best practices.. . Prepare regular reports with actionable insights for the Head of Marketing.. . . . Minimum 3 years of hands-on experience managing Meta and Google Ads campaigns.. . Deep understanding of digital advertising funnels, performance metrics, and audience segmentation.. . Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and Google Tag Manager.. . Experience in developing and optimizing ad creatives using Canva, Adobe Creative Suite, or Figma.. . Strong analytical skills with a data-driven approach to campaign management.. . Excellent communication, time management, and problem-solving skills.. . Ability to work independently and meet deadlines in a remote environment.. . Preferred:. . Experience in real estate or performance marketing environments.. . Certifications in Meta Blueprint and/or Google Ads are a plus.. . . Company Location: Philippines.