
Digital Marketing & Community Manager - Sports Betting at Remote Recruitment. Job Overview. Salary: . R40 000 - R45 000. We’re on the hunt for a digitally savvy . Digital Marketing & Community Manager. to join an ambitious UK-based start-up disrupting the South African sports betting space. As our first dedicated marketing hire, you'll take the lead in launching and growing a new . AI-powered fan engagement and odds comparison platform. designed for passionate South African sports fans.. This role is all about . grassroots growth. . You’ll be responsible for attracting and engaging 5,000+ early users in the first three months through . creative, high-energy organic campaigns. —with TikTok and Instagram at the heart of it all. You’ll also help shape our brand voice, lead community-building efforts, and drive buzz across social platforms.. If you live and breathe sports, know how to stop the scroll, and have a talent for building hype without paid ads, this role is for you.. Key Responsibilities. . Develop and execute an . organic digital marketing strategy. targeting South African sports and sports betting fans.. . Create and publish . engaging TikTok and Instagram content. , with a strong focus on . short-form video and reels. .. . Launch grassroots campaigns, including giveaways, competitions, countdowns, and merch drops.. . Build and manage . online communities. that live beyond the content—think comment sections, DMs, and group chats.. . Collaborate with the founding team to define and evolve the . brand’s tone, visual identity, and storytelling style. .. . Coordinate teaser and soft-launch campaigns in the lead-up to app release (target: August).. . Identify and activate . micro-influencers and sports content creators. for organic reach.. . Monitor content performance and engagement metrics, adjusting strategies to maximise traction and community growth.. . Research and manage . local brand partnerships or sponsorships. (e.g., football fan pages, sports bars, merch suppliers).. . Qualifications and Experience. . Minimum . 2 years of experience in digital marketing. , with a strong emphasis on . organic social growth and content creation. .. . Proven success running . organic TikTok and Instagram campaigns. that achieved measurable engagement and audience growth.. . Passion for sports—especially . football, rugby, and sports betting culture. in South Africa.. . Excellent short-form video skills (shooting, editing, captions)—familiarity with tools like . CapCut, Canva, or InShot. is ideal.. . Creative mindset with a self-starter attitude—comfortable operating in a start-up environment.. . Strong written and verbal communication skills.. . Must have access to:. . . A laptop. . A smartphone with a . high-quality camera. . . Reliable, high-speed internet. . . Company Location: South Africa.