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Director of Growth Marketing & Web at Wowza Media Systems. Wowza powers mission-critical video streaming for everything from live sports and global media to public safety, defense, and smart cities. We're entering an ambitious growth phase, turning a high-authority web presence into a performance-driven growth engine directly tied to pipeline and revenue. . As our Director of Growth Marketing & Web, you'll architect and execute the systems, insights, and experiments that expand our reach and accelerate conversion. This is a high-visibility, high-impact role with direct ownership of how the company grows. . It's the ideal opportunity for a senior operator who wants to shape the company's digital footprint at scale - building, testing, and optimizing the experience that drives every prospect interaction at a company trusted by NASA, Sony, and thousands of global innovators. . What You'll Do . Build and Optimize the Growth Infrastructure . Own HubSpot setup, automation, and lifecycle tracking; connect marketing to pipeline. . Partner with the analytics lead to design reporting frameworks and executive dashboards that clearly show traffic, conversion, and revenue impact. . Define data governance, tagging, and attribution standards across all marketing systems. . Own Website Performance and Experience . Treat the website as the company's most powerful growth channel and strategic asset. . Lead ongoing optimization across architecture, content, UX, and performance. . Manage developers and agencies to deliver fast, scalable, and high-converting experiences. . Translate product launches and messaging into pages that drive measurable engagement and pipeline. . Establish a disciplined CRO and experimentation program (A/B, multivariate, personalization, UX flow optimization). . Drive Sustainable Traffic Growth . Lead comprehensive SEO and content performance programs, including site structure, internal linking, schema, localization, and Core Web Vitals. . Create repeatable workflows for keyword expansion, content optimization, and technical site health. . Identify and test new inbound growth levers, from retargeting to intent-based campaigns. . Build compounding organic growth that turns visibility into qualified pipeline. . Develop account-based strategies for target verticals (media, public sector, smart cities). . Enable Clarity and Accountability . Publish a quarterly growth roadmap and learning agenda. . Partner with leadership on forecasting and growth planning. . Own the growth scorecard and present results at the executive level. . What You Bring . 8–12 years in growth, web, or digital marketing roles within B2B SaaS. . Proven record of driving large-scale organic traffic and conversion gains through SEO + CRO. . Deep fluency in HubSpot, GA4, GTM, CMS platforms (WordPress/Webflow), and experimentation tools (Optimizely, VWO, Mutiny). . Experience managing developers, agencies, and cross-functional stakeholders. . Strategic thinker with a hands-on, analytical, and systems-driven approach. . Nice to Have . Experience with AI-powered systems (Clay, Mutiny) for personalization or enrichment. . Familiarity with data enrichment and intent tools (ZoomInfo, Clearbit, 6sense). . Understanding of ABM and account-level segmentation. . Background in developer-first or infrastructure products a strong plus. . Experience with developer-first GTM or technical product marketing. . Why You'll Love It Here . You'll own the company's digital growth engine - impacting every visit, search, and conversion. . You'll have a dedicated analytics partner, enabling focus on experimentation, optimization, and scaling what works. . You'll have direct visibility to the CEO and board, influencing how Wowza scales from $40M → $100M+. . You'll get to build fast, learn fast, and see tangible revenue impact from your work. .  . Company Location: United States.