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Senior MarTech Specialist (Web Projects) at leadtech. We are looking for a . Senior MarTech Specialist. with strong expertise in web tracking projects, ideally with experience in companies where subscriptions are the main revenue stream.. This is not a “ticket executor” role. We want someone who owns the tech side of web tracking, challenges assumptions, and builds scalable, future-proof solutions.. And one more thing: we don’t care what you studied 🎓. Master’s in Advanced Translation? Great. Law & Politics double degree? Fantastic. Finance vocational training? Perfect. Degrees are nice, but here we care about your skills, curiosity, and hands-on experience.. Must-have. . Deep expertise in Google Tag Manager (client-side + server-side) — proven experience implementing and maintaining S2S GTM setups.. . Experience with web projects, ideally subscription-based businesses.. . Hands-on experience with online payments (Stripe, card gateways) and the ability to capture and process payment data for analytics and attribution.. . Experience with GA4 and Amplitude. Knowledge of Adobe Analytics (or similar enterprise platforms) is a plus — but GTM expertise is mandatory.. . Strong background in web tagging and tracking (events, funnels, data layers).. . Solid understanding of how Ad Networks work — e.g., the difference between Campaign / Ad Group / Ad, how CAPI or parameter-based tracking works, and how UA teams rely on these setups. You don’t need to run campaigns, but you need to speak their language.. . Solid understanding of Technical SEO fundamentals (indexation, sitemaps, canonicals, hreflangs, Core Web Vitals).. . Experience working with SEO teams. Many tracking challenges start with landing pages, organic funnels, or GSC, so speaking the same language helps.. . Awareness of AEO (Answer Engine Optimization) — understanding how search and discovery through LLMs (ChatGPT, Perplexity, etc.) works, so you can help evaluate how much value we’re getting from these appearances and how we attribute them.. . Experience with CMPs / consent management tools (e.g., Didomi, OneTrust, Usercentrics, or similar). Not just basic setup — you’ve worked hands-on with Legal teams, verified implementations in DevTools, and ensured that signals are firing correctly. Concepts like GDPR, DMA, Consent Mode V2, Purposes, Vendors, Notice and so on are not foreign to you — you’ve danced with them more than a few times.. . Practical experience with cloud systems (ideally GCP: BigQuery, Cloud Functions, Pub/Sub, APIs).. . SQL proficiency to query and consume data in a Data Warehouse (e.g., BigQuery, Databricks).. . Fluent English (written & spoken). Don’t worry — you don’t need to be Shakespeare. And if you don’t even know who Shakespeare is… you don’t need to be Harry Styles either. What matters is that we can communicate clearly, understand each other, and even have some fun while doing it.. . . Big plus. . Python (or other scripting languages) for automation. We’re not looking for a Data Engineer, but you should feel comfortable writing small scripts when needed — for example, to pull data from an API, send events into GCP, clean or transform datasets before pushing them into a warehouse, spin up a quick Cloud Function to avoid manual work, or even make life easier for the SEO team by processing Google Search Console data.. . Data Engineering / Analytics Engineering exposure (e.g., Airbyte, dbt, Dataform). You won’t be replacing our Data team — they’re the experts — but having this background makes collaboration smoother and helps reduce small bottlenecks.. . Experience with Affiliation platforms (e.g., Impact, Rakuten, Awin, or similar). We don’t run affiliation today, but we’d love to launch it, and your experience can help us design the right tracking and attribution setup from day one.. . Experience with AdServers (e.g., Google Campaign Manager, Xandr, Smart, Adform). While our main model is subscriptions today, we’d love your help exploring future monetization streams.. . . Nice-to-have. . Experience with other tagging systems (Tealium, Adobe Launch, etc.). GTM is mandatory, but knowing others is a plus.. . Experience with Customer Data Platforms (CDPs) such as Segment, mParticle, Rudderstack or Composable CDPs like Census, Hightouch.. . Experience with dashboards and BI tools — e.g., Looker Studio, Tableau, Power BI — to help Paid UA teams analyze test results, especially in attribution-sensitive cases.. . Experience with CRMs and marketing automation platforms, especially the technical side (Braze, Iterable, OneSignal, Hubspot, Brevo, ActiveCampaign, etc.).. . App-side exposure:. . . Understanding of Paid UA for apps, including SKAN and how it impacts iOS campaigns.. . Basic knowledge of how SDKs in mobile apps work, and how to reduce dependencies on app releases (e.g., using Remote Config or similar). Even if this role is web-focused, we want you to learn from our App MarTech Specialists and become a 360 MarTech profile over time.. . . Experience with server-to-server integrations beyond GTM (direct API setups, custom pipelines).. Company Location: Italy.