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Paid Social Media Buyer at Activate Talent. Job Title:. Paid Social Media Buyer. Job Type:. Full-time / Remote. Work Hours:. PST. Job Overview:. We’re helping our client, a fast-growing beauty brand, find a . Paid Social Media Buyer. . In this role, you’ll be a fundamental member of the team, driving performance marketing across paid social platforms and contributing to the company’s mission of delivering effective, results-driven, and sustainable beauty products.. Responsibilities:. . Own end-to-end management of paid social campaigns across Meta, TikTok, and Pinterest, including strategy, execution, and ongoing optimization. . . Spearhead testing and scaling across emerging and experimental platforms such as AppLovin, Snapchat, Reddit, and others. . . Develop and execute incrementality tests to validate the impact of channels and inform investment decisions. . . Share platform insights to inform creative testing and asset development. . . Analyze performance data using attribution tools (e.g., GA4, Northbeam, PowerBI) and deliver insights to inform creative and media strategies. . . Own budget management and pacing, ensuring efficient allocation to drive customer acquisition and achieve ROAS goals. . . Collaborate cross-functionally with eComm, brand, wholesale, creative, and influencer teams to align on full-funnel performance marketing strategies and execute on brand campaigns and product launches. . . Drive and manage A/B testing for landing page experiences in collaboration with web and creative teams, focused on improving conversion rate and user experience. . . Prepare regular reporting on campaign results, test learnings, and growth opportunities. . . Manage relationships with platform reps and third-party vendors, ensuring alignment and access to new beta opportunities and insights. . . Must-Have:. . 5+ years of performance marketing experience, with hands-on ownership of paid social campaigns. . . Proven success scaling Meta, TikTok, and Pinterest advertising. . . Experience running incrementality testing and interpreting lift/holdout results. . . Strong understanding of landing page testing strategies and conversion rate optimization. . . Proficiency with analytics and attribution platforms (Northbeam, GA4). . . Comfortable using Wrike, GSuite, Slack, and ad platform UIs. . . Data-driven, creative, collaborative, and detail-oriented. . . Nice-to-Have:. . Bonus if you’ve worked across additional performance channels (e.g., YouTube, CTV, paid search, or Amazon), with a demonstrated ability to test into new platforms. . . Passionate about beauty, wellness, and sustainability. . . Company Location: Brazil.