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Head of Sales (Remote) at EQL Edtech. . . Head of Sales. 📌 Location:. Remote (Preference for CET or similar time zones). 👋 About bina. bina. is a fast-growing, digitally native international school for 4–12 year olds. We’re on a mission to deliver AI-powered precision education at scale - personalised, high-quality learning for every child, anywhere in the world.. We've grown 4.5x year-over-year and reached $2M ARR, serving families in over 35 countries. And we’re just getting started: with just 10,000 students, we’ll hit $116M ARR - that’s just 0.25% of the US homeschooling market alone.. We’re operating at the forefront of a $100B+ private education industry, with strong tailwinds including a $71.4B ESA (Education Savings Account) market. The opportunity to reshape education is massive, and we’re building the team to do just that.. 🎯 About the Role. We’re looking for a . hands-on, ambitious, and strategic Head of Sales. to lead our Sales function through its next phase of growth. The initial focus will be driving results directly - owning and optimising our inbound sales funnel and closing deals - while laying the foundations for a high-performing global sales team.. You’ll work closely with leadership, marketing and growth teams to build scalable processes, sharpen conversion, and ensure every prospective family has a seamless and high-touch experience.. 🚀 What You’ll Do. 👥 Sales Leadership & Execution. . Own and optimise the full inbound sales process from lead to close . . Actively engage with prospective families and lead by example in sales performance . . Track, improve and report on key metrics: closing rate, call attendance, time to close, team productivity . . Create compelling sales materials and improve CRM usage and workflows . . 📈 Funnel & Performance Optimisation. . Analyse conversion metrics across every stage of the funnel . . Identify gaps and lead targeted experiments to improve outcomes . . Collaborate with marketing/growth teams to align efforts and priorities . . 🧑‍🤝‍🧑 Team Building & Development. . Grow and develop a high-performing global sales team (3-4 new hires within the first 6-9 months) . . Provide clear KPIs, coaching and support to drive individual and team success . . Build a strong, positive team culture focused on impact, growth, and family-centric service . . 🔄 Cross-Functional Collaboration. . Ensure smooth handovers from Sales to the Learning Success team . . Maintain seamless customer experience from first contact to onboarding . . 🌍 Business Development & Outbound Growth. . Once the inbound engine is running smoothly, lead outbound growth efforts, including: . . . B2C campaigns . . B2B2C partnerships (e.g., relocation firms, remote work orgs, education consultants) . . Strategic partnerships with NGOs and ESA programs . . . 📊 Key Goals. . Increase conversion rate from SQL to signed contract by 20% . . Increase intro call attendance by 20%+ . . Reduce average closing time through funnel improvements . . Define and elevate team performance metrics . . Ensure high satisfaction within the Sales team and among stakeholders. . 👀 What We’re Looking For. . 3+ years of experience leading B2C inbound sales (or B2B SMB with high-touch sales), ideally in fast-paced environments . . Proven track record of owning and improving sales funnels and CRM processes . . Strong personal sales skills - you close deals, coach teams, and set high standards . . Excellent communicator and data-driven problem solver . . Experience in international education is a bonus, but not required . . Experience in B2C/B2B SaaS, especially with a mission/impact focus, is highly valued. . Company Location: United Kingdom.