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Content Marketing Specialist at CrewBloom. We are seeking a strategic and hands-on content professional to develop compelling messaging and content assets that fuel our clients' out campaigns. This role is responsible for crafting persona-driven content across email campaigns, Linkedin, webinars, and other channels.. Key Responsibilities. Email Campaign Content:. . Develop messaging for cold and warm email outreach campaigns.. . Collaborate with internal strategists to align messaging with client value propositions and sales objectives.. . Implement A/B testing to optimize open rates and response rates.. . Linkedin Content Strategy:. . Plan and create Linkedin content calendars and select client campaigns.. . Write thought leadership posts, articles, and client-facing updates tailored to key buyer personas.. . Leverage analytics to inform content iteration and improvement.. . Webinar & Event Messaging:. . Develop webinar topics, outlines, and promotional messaging.. . Partner with subject matter experts to script engaging presentation content and follow-up sequences.. . Campaign Support & Enablement:. Produce supporting content including case studies, landing page copy, and nurture sequences.. Methodology Integration:. . Apply principles from Building a StoryBrand to develop clear, persuasive messaging.. . Support sales enablement efforts by creating content that aligns with each stage of the buyer journey.. . Collaboration & Process Improvement:. . Work closely with marketing, sales, and RevOps teams to align content initiatives with broader growth goals.. . Contribute to developing content processes and best practices that scale across multiple client engagements.. . . 3-5 years of B2B content marketing, content strategy, or copywriting experience.. . Proven success developing content for multi-channel campaigns (email, social, webinars, blogs).. . Experience in or familiarity with B2B sales, SaaS, or professional services industries.. . Skills:. . Exceptional writing and editing skills with a focus on clarity, persuasion, and conversion.. . Ability to translate complex concepts into simple, buyer-centric messaging.. . Working knowledge of lead nurturing, sales funnels, and persona development.. . Proficiency with marketing automation platforms (preferably HubSpot). . Strong project management skills to juggle multiple deadlines.. . Preferred:. . Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.. . Proficiency with marketing automation platforms (preferably HubSpot).. . Strong project management skills to juggle multiple deadlines.. . Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.. . Understanding of RevOps concepts and Al-driven sales enablement strategies.. . Experience developing content in a consultative or agency environment.. . Company Location: India.