Backlink Outreach Specialist at MeanPug Digital

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Backlink Outreach Specialist at MeanPug Digital. We’re seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You’ll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance.. Qualifications. . Proven experience with backlink outreach, link building, or digital PR. . Strong understanding of SEO and the importance of high-quality backlinks. . Familiarity with tools like Ahrefs, . Hunter.io. , Pitchbox, SEMrush, BuzzStream, or similar. . Excellent written communication skills and attention to detail. . Ability to research effectively and think creatively to identify link targets. . Organized, proactive, and self-motivated with the ability to work independently. . Nice to Have. Experience working in the legal or healthcare verticals. Basic knowledge of Google Sheets and CRM systems. Familiarity with on-page SEO or technical SEO principles. Key Responsibilities. 1. Link Prospecting & Opportunity Discovery. . Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services).. . Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as:. . . Resource pages. . Guest posting opportunities. . Broken link replacements. . Unlinked brand mentions. . Relevant directories or citations. . Local news and PR-based links. . . 2. Contact Discovery & Vetting. . Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins.. . Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks.. . 3. Outreach Execution. . Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type.. . Manage follow-ups in a timely manner to maintain consistent communication.. . Track and document outreach performance (replies, positive responses, links secured).. . 4. Relationship Management. . Build long-term relationships with webmasters, journalists, bloggers, and influencers.. . Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices.. . 5. Reporting & Collaboration. . Maintain detailed records of outreach efforts in spreadsheets or CRM tools.. . Collaborate with SEO and content teams to align link-building strategy with broader SEO goals.. . Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress.. . Company Location: United States.