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Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads) at Compound Growth Marketing. Compound Growth Marketing is a B2B demand generation agency that partners with high-growth SaaS and tech companies to build and scale predictable pipeline. We’re currently looking for a freelance Paid Media Specialist with deep experience in Paid Search (Google Ads, Bing) and Paid Social (LinkedIn Ads, Meta, Reddit) to support a growing portfolio of B2B clients.. This is a remote, contract-based role. The ideal candidate has 5–10+ years of hands-on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting.. Key Responsibilities. Strategy & Planning. . Develop channel-specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness). . . Build and present media plans with clear targeting, budget allocation, and channel mix recommendations. . . Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types. . . Campaign Activation & Execution. . Own end-to-end campaign setup in Google Ads, Meta, and LinkedIn Campaign Manager (build campaigns, ad groups, creatives, tracking). . . Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies. . . Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed. . . Account Management & Optimization. . Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs. . . Proactively surface insights and optimization opportunities based on performance trends and client feedback. . . Conduct keyword research, competitive analysis, and audience refinement to improve campaign results. . . Adjust targeting, creative, and bidding strategies to maximize ROI. . . Reporting & Communication. . Create regular performance reports with clear insights, trends, and recommended next steps. . . Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals. . . Join client calls to present results, discuss strategy, and provide POVs on evolving media plans. 5–10+ years of paid media experience with a strong focus on B2B demand generation. Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus. . Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions. . . Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus. . . Strong communication and presentation skills—able to explain complex performance trends in a clear, client-facing way. . . Comfortable working independently and collaboratively in a remote, fast-paced environment. . Availability during East Coast U.S. working hours. . Company Location: United States.