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Marketing Head at Weekday AI. This role is for one of Weekday’s clients. Min Experience: 10 years. Location: India. JobType: full-time. As the . Head – Marketing. , you will be responsible for leading the global marketing strategy to elevate Botanic Healthcare’s brand, products, and market reach. This role demands a strong understanding of B2B dynamics in the . nutraceutical and herbal. industry, and the ability to manage . brand positioning, international exhibitions, corporate communications, and new product marketing. ..  . Key Responsibilities. 1. Branding & Market Positioning. . Define and implement a global brand strategy to position Botanic Healthcare as a trusted, science-backed herbal and nutraceutical company.. . Strengthen brand recall and differentiation in competitive international markets.. . Oversee packaging, product visuals, and digital assets for brand consistency.. . 2. B2B & Product Marketing. . Develop B2B campaigns targeting formulators, manufacturers, distributors, and brand owners worldwide.. . Own end-to-end product marketing: market research, competitor analysis, messaging, and GTM strategies.. . Support business development teams with sales tools, presentations, product brochures, and technical documents.. . 3. International Exhibitions & Trade Shows. . Strategically plan Botanic Healthcare’s participation in global exhibitions (e.g., Vitafoods, SupplySide West, FI Europe/Asia).. . Lead booth conceptualization, marketing collateral, pre/post-show communication, and lead generation efforts.. . Evaluate ROI and implement data-driven improvements in future events.. . 4. Corporate Communications. . Oversee all corporate communication—internal and external.. . Develop thought leadership content, press releases, newsletters, and presentations.. . Build media relations and manage public relations aligned with the company’s global brand voice.. . 5. Digital & Content Marketing. . Supervise content strategies for the website, LinkedIn, newsletters, and B2B directories.. . Drive engagement through storytelling, educational content, and product highlights.. . Optimize SEO and online visibility to support inbound leads.. . 6. Team Leadership & Budgeting. . Build and lead a performance-driven marketing team.. . Define KPIs, allocate budgets, and ensure timely execution of all marketing initiatives.. . Collaborate cross-functionally with R&D, Sales, and Regulatory Affairs.. .  . Qualifications & Skills. . MBA in Marketing, or a Master's in Life Sciences with a specialization in Marketing.. . 10–15 years of progressive experience in B2B marketing within nutraceuticals, herbal extracts, or pharma.. . Proven track record in international brand building, product marketing, and trade shows.. . Excellent leadership, project management, and communication skills.. . Strong knowledge of global regulatory frameworks, market trends, and buyer behavior in the natural ingredients space.. .  . Performance Metrics. . Brand recognition in key target markets. . Growth in marketing-generated leads and qualified prospects. . ROI from international exhibitions and campaigns. . Timely and successful product launches. . Strength and retention of the marketing team. . Company Location: India.