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Marketing Data Analytics Specialist at Prosci. Overview. Prosci is seeking a . Marketing Data Analytics Specialist. to join our Global Marketing Center of Acceleration (CoA). This role is critical in turning complex marketing data into clear, actionable insights that drive executive decision-making and empower regional teams worldwide.. You will build and maintain reporting across . Power BI, HubSpot, Salesforce, and channel specific platforms. .  Prosci is looking for someone who can help us create compelling and impactful data stories today while looking to improve data integrity and attribution in the future.. This is a . hands-on, technical analytics role. — ideal for someone who thrives on building BI solutions, reconciling cross-system data, and helping leadership see the “what, so what, now what.”. Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach. . At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.. Check out our website for more about our team and approach: . https://www.prosci.com/about. .  . Key Responsibilities. . Executive & Regional Reporting. . Deliver monthly and quarterly Power BI dashboards for Leadership, Board, and Regional team. Ensure reporting consistency across global regions, currencies, and phased technology rollouts.. . Attribution & Funnel Insights. . . Analyze and report on campaign, channel, and funnel performance (enterprise vs. practitioner).. . Identify gaps or inconsistencies in attribution data and recommend practical reporting solutions for both today and the future.. . Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns, events, and new assets. Ensure proper tagging and parameters are in place to capture performance data.. . . Data QA & Governance. . . Monitor data integrity between HubSpot and Salesforce; flag sync or attribution issues.. . Partner with Marketing Ops, ICT, and Sales Ops to align reporting with data governance standards.. . . ·       . BI Development & Data Integration. . . Build, maintain, and iterate Power BI dashboards; write SQL queries to join data sources.. . Manage interim connectors (. Funnel.io. , HubSpot API) and support the transition to . Mulesoft. in partnership with ICT as the long-term enterprise connector.. . Ensure smooth data pipelines across marketing, CRM, and eCommerce systems (HubSpot, Salesforce, Magento, GA4).. . Maintain and validate event/conversion tracking in GA4 and HubSpot, using . Google Tag Manager. and campaign UTM frameworks.. . . Channel & Performance Marketing Reporting. . . Use SEMrush, Google Ads, and LinkedIn Ads to measure SEO rankings, campaign performance, social engagement, and channel ROI.. . Provide funnel visualizations and actionable recommendations to optimize spend and improve conversion.. . . Cross-Functional Enablement. . . Train regional marketers on dashboard use and interpretation.. . Collaborate with Growth Marketing, Sales Ops, and ICT to ensure analytics insights are aligned with business needs.. . Translate data into compelling narratives for executives and practitioners.. . . Candidate Profile. Based on this role’s scope and responsibilities, we are seeking candidates with the following qualifications, skills, attributes, and competencies:. Competencies. . Optimizes Work Processes:  . Being solution-oriented, able to scope, prototype, and iterate analytics solutions (progress over perfection). . . Balances Stakeholders: . Skilled data storyteller capable of framing the “what, so what, now what” for executives and regional teams. . . Interpersonal Savvy:. Cross-functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance. . . Governance aware: . Understands CRM data structures and attribution models; able to recognize when limitations affect reporting. . . Global Perspective: . Experience supporting regional teams across multiple markets and currencies. . . Manages Complexity: . Detail-oriented with a strong understanding of how campaign tracking decisions impact reporting accuracy. .  . Technical Skills. . Power BI. – dashboard building, DAX, and data models.. . SQL. – querying/joining data from multiple systems.. . Salesforce reporting & campaign hierarchy. – ability to work within the structure, understand constraints, and adapt reporting approaches.. . HubSpot reporting & dashboards. – segmentation, campaigns, data hub, lead scoring, attribution views.. . APIs and data connectors. – . Funnel.io. (current), HubSpot API, Mulesoft (future).. . Google Tag Manager (GTM). – event and conversion tracking.. . Campaign tracking best practices. – UTMs, tagging frameworks, QA.. . Microsoft Excel / 365. – strong skills in analysis, pivot tables, formulas, and data validation for ad hoc reporting.. . Microsoft PowerPoint / 365. – ability to translate data into compelling executive-level presentations and visual narratives.. . Channel & performance marketing reporting. – SEMrush, Google Ads, LinkedIn Ads.. Experience reconciling . multi-system data (HubSpot, Salesforce, GA4). to deliver accurate reporting in complex environments.. Qualifications. Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience).. . 3–5+ years of direct marketing analytics / BI experience. . Proven track record building . executive-level reporting in Power BI. .. Strong SQL skills and BI development experience.. Demonstrated success building reporting in complex, cross-system environments.. Additional Information. Travel Requirements:. This role requires travel up to 3 times per year for team meetings and company events.. Work Location:. This is a remote role. We are open to Spain, United Kingdom, US, and Canada. Please be sure to apply to the position with the appropriate location in which you reside.. Company Location: Spain.