We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Unica Campaign Developer at InfyStrat. InfyStrat is on the lookout for an experienced Unica Campaign Developer to join our dynamic marketing technology team. In this role, you will be responsible for designing and executing marketing campaigns using IBM's Unica platform. You will work closely with marketing stakeholders to understand campaign goals, develop strategies, and implement actions that drive customer engagement and conversion. The ideal candidate will have a strong background in campaign management and analytics, along with hands-on experience with Unica. At InfyStrat, we prioritize innovation, and your contributions will directly impact our marketing effectiveness and strategy.. Responsibilities. . Design, develop and execute multi-channel marketing campaigns using Unica.. . Collaborate with marketing teams to gather requirements and define campaign objectives.. . Utilize Unica’s features to create targeted segments and offers for optimal reach.. . Monitor campaign performance and conduct post-campaign analysis to measure effectiveness.. . Implement best practices for campaign setup, coding, and execution.. . Document campaign processes and maintain accurate records of changes.. . Stay updated on Unica features and marketing trends to leverage new capabilities.. . . Bachelor's degree in Marketing, Computer Science, or a related field.. . 7+ years of experience in campaign management, specifically with IBM Unica.. . Strong understanding of marketing principles and customer segmentation.. . Proficient in SQL for data segmentation and analysis.. . Experience with report generation and performance analytics.. . Excellent problem-solving and analytical skills.. . Strong communication and collaboration skills to work effectively with cross-functional teams.. . Unica Campaign developer (outbound) Unica Campaign developers are responsible for designing, developing, implementing, and optimising marketing campaigns for the IBM Unica Campaign module. The developer will also be expected to perform A/B testing and simple integration. . Company Location: India.