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Search Engine Optimization (SEO) Specialist at GrowthPair. SEO is no longer just about ranking in the traditional “10 blue links.” The search landscape is shifting toward AI-generated results (e.g., Google AI Overviews, ChatGPT, Perplexity) and zero-click searches. This demands strategies that go beyond old practices. For both established and early-stage websites, the goal is to combine advanced on-page, off-page, and technical SEO with outreach that builds authority, earns citations, and increases inclusion in AI-generated summaries.. Key responsibilities. . Ensure sitemaps are always complete, up-to-date, and submitted to Google Search Console and Bing Webmaster Tools . . Perform advanced technical SEO audits quarterly (crawlability, site architecture, CWV, schema, indexing) . . Conduct monthly keyword research and build the SEO editorial calendar . . Review and optimize all new content before publishing (titles, headings, meta, schema, interlinking) . . Improve internal linking strategy to maximize authority flow . . Oversee outreach campaigns to secure backlinks and AI citation opportunities (critical for E-E-A-T and AI trust) . . Monitor AI-generated search results for brand inclusion and identify opportunities . . Track rankings, traffic, and conversions; generate monthly SEO reports with actionable recommendations . . Collaborate with content, design, and dev teams to ensure SEO best practices are integrated early . . Manage both on-page and off-page SEO efforts across multiple sites . . Stay updated on SEO trends, algorithm updates, and AI search developments . . . 3+ years proven experience in advanced SEO (on-page, off-page, and technical SEO at pro level) . . Strong expertise in technical audits, structured data, CWV optimization, and index management . . Experience in outreach and link acquisition strategies (travel or high-authority sites a plus) . . Skilled in keyword research, competitive analysis, and editorial SEO planning . . Proficient with tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console . . Ability to translate technical SEO into clear, actionable business recommendations . . Strong reporting and analytical skills, capable of presenting to non-technical stakeholders . . Knowledge of AI search trends and E-E-A-T best practices . . Interest in travel or cultural content is welcome, but not required. . Company Location: Brazil.