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DTC Marketing Manager (Part Time) at Think Organic Limited. DTC Marketing Manager (Part-Time | 20 hours per week). About Inspiriko. We create award-winning, science-backed supplements for women's hormonal and intimate health.. With . 100K+ loyal customers. , a . 4.9★ Amazon rating. , and . 30+ industry awards. , we're scaling from . 7 to 8 figures across UK, EU, and US marketplaces. .. About the Role: DTC Marketing Manager. Shopify | Subscription-First | In-House. We are a . mid 7-figure brand. , currently driven primarily by Amazon.. Our . DTC channel is early (~£100K). and we are now building it properly.. We are hiring someone to . own and scale the Shopify DTC growth engine. — turning our store into a high-performing revenue channel.. This role is for an . operator who has already helped grow a 7+ figure Shopify subscription-first brand. , and understands how to optimise the full funnel:. Landing pages . Product pages . Offers . Subscriptions . On-site conversion . List growth. Emails and Retention. Your Scorecard (You Own These). You will be responsible for improving:. DTC revenue growth . Store conversion rate (CVR) . Average order value (AOV) . Subscriber sign-up rate . SMS + subscriber list growth . Revenue per visitor (RPV) . If those numbers don’t excite you, this isn’t the role.. What You'll Do. Own the Shopify Growth Engine. Optimise the full customer journey from . landing page → PDP → cart → checkout. . Improve . conversion rate and revenue per visitor. across the store . Implement and optimise . subscription-first offers. . Manage the Shopify Ecosystem. Own and optimise key Shopify apps (subscriptions, upsells, bundles, landing pages) . Implement tools that increase . AOV and subscription adoption. . Ensure clean . tracking and data flow. across the ecosystem . Run Continuous A/B Testing. Run structured tests across . landing pages, PDPs, bundles, pricing, and messaging. . Test . offers, product positioning, and subscription incentives. . Continuously improve store performance through experimentation . Drive On-Site List Growth. Build and optimise . popups, forms, and SMS capture flows. . Improve . visitor → subscriber conversion rate. . Partner with acquisition to maximise . LTV. , not just cheap opt-ins . Own Store Merchandising. Manage . product positioning, bundles, and promotional placements. . Optimise . subscription visibility across PDP and cart. . Ensure the store communicates offers clearly and converts efficiently . Email & Lifecycle Marketing. Own and optimise . email marketing and automated lifecycle flows. . Build and improve key flows such as: . Welcome flow . Abandoned cart . Post-purchase . Subscription retention flows . Improve . email revenue contribution and subscriber LTV. . Work with acquisition and onsite growth to maximise . subscriber monetisation. . Execute. Light Shopify . theme edits. . Build . landing pages and promotional experiences. . Move fast without waiting on a team of five . Required Experience. Candidates . must meet all of the following criteria. :. Proven experience working for a . 7+ figure Shopify subscription brand. . Experience owning . store performance and revenue metrics. . Strong knowledge of the . Shopify ecosystem (subscriptions, upsells, landing pages). . Experience running . conversion optimisation and A/B testing programs. . Experience managing . email marketing platforms and automated flows (e.g. Klaviyo). . You Are. Commercially sharp (you understand . margin, CVR, and LTV. ) . Fast, autonomous, and accountable . Comfortable owning . store performance and revenue outcomes. . Builder mindset — . not a caretaker. . What Winning Looks Like (12 Months). Significant growth in . DTC revenue. . Meaningful improvement in . conversion rate and AOV. . Growing . active subscriber base. . Strong increase in . revenue per visitor. . A high-performing Shopify store that consistently converts and scales . Non-Negotiables. Do NOT apply if:. You are part of an agency . You cannot commit . 20 hours per week. . You manage multiple active clients that divide your focus . You are looking for . side income rather than ownership. . You have not worked inside a . 7+ figure Shopify subscription-first brand. . We want . focus, speed and accountability — not divided attention.. Company Location: Romania.