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Global SEO & Organic Growth Manager (Multi-Country | eCommerce) at Workana. * This position is for LATAM-based candidates.. We’re looking for a . hands-on Global SEO & Organic Growth Manager. to own and scale organic traffic and revenue across our multi-country eCommerce ecosystem and supporting content sites.. This role is full ownership. You will design, execute, and optimize the entire organic growth engine end-to-end — technical SEO, content, link building, international SEO, analytics, and AI/LLM discovery (GEO/AIO). No agencies. No hand-offs. You are the in-house authority accountable for results.. You’ll collaborate with CRO/Shopify, creative, product, customer service, and leadership teams to align priorities and ship work, but you are the final owner of organic strategy, execution, and performance across markets.. Proven hands-on experience scaling . eCommerce SEO with measurable traffic and revenue growth. . Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership . Demonstrated experience with . multi-country SEO. (hreflang, canonicals, localization) . Strong technical SEO skills across audits, fixes, and deployment coordination . Real content strategy experience from research through publishing and optimization . Proven link-building and digital PR experience (no spam or shortcuts) . Backlink risk management experience, including toxic link cleanup and disavow strategies . Strong analytics capability using GSC, GA4, and keyword tracking tools . Tools & Skills. Google Search Console (expert level) . GA4 (SEO performance and attribution validation) . Ahrefs, Semrush, or equivalent . Screaming Frog or similar technical audit tools . Shopify SEO experience (themes, collections, structured data basics) . Nice to Have. International SEO experience across multiple English-speaking markets . Experience with EU or multi-region expansion . Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches . Advanced schema, entity optimization, and knowledge graph experience . Experience managing writers and editorial production systems. Responsibilities. Organic & Multi-Country SEO Strategy. Own organic growth strategy across multi-country eCommerce stores and supporting sites . Define site and market roles to avoid cannibalization and maximize coverage . Implement and manage hreflang, canonical rules, internal linking, and localization strategies . Build scalable “winner” frameworks to replicate successful content and page structures across markets . Technical SEO Ownership. Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content . Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control . Implement and validate structured data (Product, FAQ, HowTo, Review, Organization) . Create dev-ready tickets, coordinate fixes, QA implementations, and verify results . Content & Editorial Engine. Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides) . Own editorial planning, content briefs, publishing workflows, and content refresh cycles . Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes . Create SEO launch playbooks for new products and collections . Authority, Link Building & Digital PR. Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements . Reclaim unlinked mentions and build long-term publisher relationships . Define and track authority targets tied directly to rankings and revenue impact . Backlink Risk & Profile Management. Monitor backlink health and identify toxic or risky patterns . Execute cleanup strategies including link removals and disavow when justified . Maintain anchor text balance, velocity awareness, and documentation of all actions . AI / LLM Discovery (GEO / AIO). Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions) . Strengthen entity signals through consistent brand and product information across trusted sources . Publish structured, reference-ready content for AI-driven search systems . Track AI visibility via citations, mentions, branded queries, and SERP feature presence . Reporting & Performance Analysis. Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health) . Deliver monthly organic performance reviews with revenue and market-level insights . Identify changes, diagnose causes, and define clear next actions. Company Location: Colombia.