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Web Merchandiser - 58567432066 at Activate Talent. Job Title:. Web Merchandiser. Job Type:. Full-time / Remote. Work Hours:. US Hours - TBD. Job Overview:. We’re helping our client find a Web Merchandiser to optimize the on-site shopping experience to drive conversion, average order value (AOV), and revenue. In this role, you will manage product merchandising, site updates, and campaign execution across Shopify while contributing to a best-in-class customer journey aligned with brand and performance goals.. Responsibilities:. Own day-to-day site merchandising across Shopify, including homepage, collection pages, PDPs, and landing pages . Execute product launches, promotions, and campaign updates on-site with speed and accuracy . Optimize product assortment, categorization, and on-site search to improve discoverability . Monitor site performance metrics (conversion rate, AOV, bounce rate) and implement data-driven improvements . Collaborate with Marketing, Creative, and Growth teams to align on campaign strategies and execution . Manage merchandising calendars and ensure timely updates for key campaigns and seasonal moments . Conduct A/B testing on site layouts, product placements, and promotional strategies . Ensure all site content is accurate, up-to-date, and aligned with brand guidelines . Identify and implement UX/UI improvements to enhance the customer journey . Troubleshoot site issues and coordinate with developers when needed. Must-Have:. -3+ years of experience in web merchandising, preferably in DTC or e-commerce. -Strong hands-on experience with Shopify (theme customization, product setup, collections, and apps). -Deep understanding of on-site merchandising best practices and conversion optimization. -Experience working with analytics tools (e.g., Google Analytics, Shopify Analytics). -Strong attention to detail and ability to manage multiple updates simultaneously. -Excellent organizational and project management skills. -Fluent in English (written and verbal). Nice-to-Have:. -Experience in beauty, skincare, or CPG brands. -Background in CRO (conversion rate optimization) and A/B testing tools. -Familiarity with personalization tools and on-site recommendation engines. -Experience working in high-growth, fast-paced environments. -Familiarity with HTML/CSS is a plus. Company Location: Kenya.