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Product Marketing Manager at Digital. We are looking for a . Product Marketing Manager. to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the . ChatGPT App Store. and is undergoing a rebrand to better serve small and medium-sized businesses.. This role will be instrumental in shaping product narratives, driving launch execution (including . Product Hunt. ), and building a strong market presence within the US SMB ecosystem.. Employment Type:. Full-time (Initial 3-month contract: April–June 2026, with potential for extension or conversion). Key Responsibilities. Go-to-Market & Launch. Lead the upcoming Product Hunt launch (target: early May 2026).. Develop positioning and messaging tailored to SMB audiences. . Execute launch campaigns in collaboration with external agencies.. Content & Product Storytelling. Conceptualize and produce demo videos and use-case videos. . Build a strong library of product marketing assets. . Create clear and engaging product documentation and user guides. . User & Market Insights. Conduct user interviews and gather actionable feedback.. Translate insights into product messaging and feature prioritization. . Project Management & Cross-Functional Collaboration. Act as the central project manager across: . KOL / influencer agencies . Product Hunt launch partners . Brand/creative agencies . Work closely with Product Managers to align on roadmap and messaging.. Community & Growth. Represent the brand at SF-based meetups, events, and hackathons. . Build relationships within the startup and SMB ecosystem. . Support community-driven growth initiatives. . Requirements. 3–7+ years of experience in Product Marketing, ideally in SaaS or AI products.. Strong understanding of SMB audiences and go-to-market strategies.. Proven experience launching products on platforms like Product Hunt.. Ability to create or oversee high-quality marketing content (video, docs, campaigns).. Experience conducting user research and interviews. . Strong project management skills with multiple stakeholders/agencies.. Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.. Company Location: United States.