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Senior Content Writer - Work from home, Midshift at Twoconnect. The Content Writer & Manager is responsible for planning, writing, and managing high-converting content across all digital channels. This role will support the inbound marketing strategy, helping to attract and convert prospects through well-researched, compelling, and SEO-optimised content.. . Lead the development of high-quality digital content to attract and engage B2B audiences.. . Write and manage a range of content types, including website copy, blogs, landing pages, social posts, email sequences, and case studies.. . Collaborate with the General Manager and Sales team to plan and execute email marketing campaigns and lead-nurturing workflows.. . Apply SEO best practices to all content, supporting organic traffic and search visibility. . . Maintain a structured content calendar aligned with business objectives and seasonal campaigns.. . Ensure all content reflects each brand’s voice and connects with New Zealand’s diverse commercial audience.. . Track and report content performance metrics such as organic traffic, lead conversions, and engagement.. . Research and translate industry trends into authoritative and relevant marketing content. . . Work closely with the PPC Specialist to ensure alignment between paid media and content strategy, especially around landing pages and conversion optimisation.. . Partner with designers and marketing colleagues to develop visually engaging and cohesive content assets.. . Continuously refine content strategy based on performance data and business priorities.. . . Bachelor’s degree in Marketing, Communications, Journalism, or a related field.. . 3+ years of experience in digital content writing, ideally for B2B or service-based industries.. . Strong understanding of inbound marketing, content funnels, and lead generation.. . Experience with SEO tools (e.g. SEMrush, Ahrefs), and content management systems (e.g. WordPress).. . Familiarity with email marketing platforms and content performance tracking.. . Ability to manage multiple content streams and meet deadlines with minimal supervision.. . Excellent writing, editing, and storytelling skills tailored for business audiences.. . Company Location: Philippines.