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Paid Ads Specialist at Alonso & Alonso Attorneys at Law. Job Title:. Paid Ads Specialist . Department: . Marketing. Location:. Remote. Reports To:. Marketing Manager & Growth Team Leads. Employment Type:. Full-Time - Contract. Job Summary:. We’re not looking for someone to “just run ads.”. We need a . Performance Growth Architect. — someone who sees the bigger picture, thrives on strategy, and can . turn around underperforming campaigns like a boss. . You’ll own the funnel from top to bottom, eliminate wasted ad spend, increase lead quality, and drive customer acquisition at scale. This role is key in replacing our agency spend with . smarter, in-house growth execution. .. Key Responsibilities. . . Conduct audits of current ad performance to identify inefficiencies and missed opportunities. . Plan, launch, and optimize high-performing paid campaigns across Meta, Google, YouTube, and other relevant platforms. . Strategize and test full-funnel ad campaigns — from cold to retargeting. . Build compelling ad creatives in collaboration with the design team. . Monitor performance with a laser focus on CPQL, ROAS, CPL, CAC, and lead-to-client conversion. . Analyze and report campaign data, turning numbers into . actionable growth plans. . . Own media budget allocations and pacing across multiple offers and funnels. . Run A/B testing of creatives, headlines, CTAs, and landing pages. . Provide weekly performance reports and actionable insights to stakeholders. . Continuously research and test new platforms, tools, and targeting strategies. . . Core Competencies. . . . Strategic Thinking:. Capable of seeing beyond impressions to understand impact on sales. . . Performance Focused:. Obsessed with data, testing, and measurable results. . . Problem Solving:. Sees what’s broken in a funnel and . knows how to fix it. . . . Creative Judgment:. Understands what makes a scroll-stopping ad in today’s crowded feeds. . . Ownership Mentality:. Acts like a founder when it comes to ad budget and performance. . . Collaboration:. Works cross-functionally with marketing, creative, and growth teams. . Key Performance Indicators (KPIs). . . . Cost Per Qualified Lead (CPQL):. Maintain below $X target per funnel. . . Return on Ad Spend (ROAS):. Achieve 3x+ on cold and 5x+ on warm campaigns. . . Lead-to-Client Conversion Rate:. 20%+ across tracked campaigns. . . Funnel Drop-off Rate:. Decrease drop-off at each step of the funnel by X%. . . Landing Page Conversion Rate:. 30%+ on cold traffic (depending on offer). . . A/B Test Iteration Cycle:. Minimum of 2 creative tests/week. . Computer Specifications:. . . A PC or Laptop with at least an Intel 8th Gen processor (Core i5 and above), AMD Ryzen 5 3000 series or above, with Windows 11, or a Mac M1 processor or above, with a minimum of 8 GB of RAM and a 256 GB SSD.. . Two screens/monitors.. . USB Wireless headset or a USB wired Headset.. . At least a 20 Mbps internet connection. It needs to be wired to minimize latency.. . 3+ years of experience managing paid media campaigns with proven success scaling funnels. . Expertise in . Meta Ads. , . Google Ads. , and at least one of the following: YouTube, TikTok, LinkedIn. . Experience managing . $10K+ monthly ad budgets. . . Strong analytics skills — experience with . Google Analytics. , . Looker Studio. , . HubSpot. , etc.. . Familiarity with sales funnel optimization, retargeting logic, and lead nurturing. . Excellent communication and reporting skills. . Experience working in fast-paced remote environments (bonus for startup/agency background). . Fluent in English (Spanish is a plus). . Work Environment: . This position is a global, remote position. Company Location: Honduras.