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Senior Growth Manager, Paid Social at Freebird. Freebird is one of the fastest-growing DTC brands in personal care. What started as a revolutionary electric head shaver has grown into a premium grooming brand serving over 1 million customers. With a robust subscription engine, a powerhouse creative pipeline, and a mid 8-figure annual media budget, we’re scaling fast—and we’re hiring a . Senior Growth Manager, Paid Social. to help drive our next phase of growth.. 🚀 The Opportunity. We’re looking for a seasoned Paid Social expert to own execution, optimization, and creative testing across our Meta (Facebook & Instagram) ad program. Reporting to the Director of Paid Media, you’ll take charge of day-to-day buying, creative iteration, performance reporting, and budget pacing—freeing up senior leaders to focus on strategy.. This is a high-impact, revenue-driving role. You’ll manage millions in monthly spend, work with a 300+ monthly asset pipeline, and help us build a best-in-class growth engine fueled by performance data and fast creative iteration.. 🔑 Responsibilities. 📊 Meta Campaign Execution & Optimization. . Launch and manage high-volume paid social campaigns with a performance mindset. . . Maintain clean, scalable Meta account architecture (CBO/ABO, exclusions, segmentation, naming conventions). . . Monitor CAC, ROAS, CVR, CTR, MER, and contribution margin daily—scaling winners, killing losers. . . Build and implement automated rules to minimize spend inefficiencies and optimize delivery. . . 🎯 Budget Management & Forecasting. . Own daily, weekly, and monthly pacing across campaigns—adjusting allocation based on real-time results and business goals. . . Contribute to forecasting and scenario planning by audience, geo, funnel stage, and seasonal trend. . . Participate in strategic budgeting conversations with leadership (e.g., offer changes, new channel launches, LTV expansion). . . 🎨 Creative Testing & Strategy. . Run structured, high-volume creative tests (50–70+ adsets/week) across multiple personas, landing pages, and funnel stages. . . Identify winning angles, hooks, formats, and storytelling devices—use data to guide rapid creative iteration. . . Partner with the in-house creative team to brief concepts, provide test-based feedback, and scale what converts. . . 📈 Analytics & Measurement. . Use attribution tools (Triple Whale, Northbeam, GA4, Shopify, etc.) and incrementality testing (e.g., geo-holdouts, conversion lift) to inform decisions. . . Analyze blended and down-funnel performance across acquisition cohorts. . . Maintain a structured testing roadmap and creative insights tracker to consolidate learnings and spot trends. . . 🤝 Cross-Functional Collaboration. . Collaborate with CRO and Ecommerce teams to align campaign strategy with landing pages, funnel flows, and A/B tests. . . Work closely with creative, tech, and product to ensure message match and funnel consistency. . . Share results, test updates, and campaign walkthroughs regularly via reports, Looms, and Slack.. . . 3–5+ years of hands-on Meta buying experience with budgets of $1M+/month. . . Mastery of Meta’s ad systems (CBO/ABO, placements, bidding, exclusions, account structure). . . Deep understanding of performance metrics and attribution (CAC, MER, LTV, incrementality). . . Experience collaborating with creative teams and guiding high-velocity testing. . . Analytical, organized, and fluent in testing frameworks and campaign structures. . . Clear communicator who proactively shares insights, wins, and ideas. . . Hungry, resourceful, and thrives in a fast-paced, growth-focused team. . . Bonus:. . Experience managing TikTok, Pinterest, or Snapchat campaigns. . . Familiarity with landing page testing, CRO tools, and Shopify optimization.. . Company Location: United States.