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Paid Media Lead - 39349109378 at Activate Talent. Job Title:. Paid Media Lead. Job Type:. Full-Time / Remote. Work Hours:. 9 AM to 5 PM EST. Job Overview:. Our client, a fast-growing beauty and personal care eCommerce brand, is looking for a Paid Media Lead to own 100% of their paid media strategy, execution and performance across Meta and Google Ads. In this high-impact role, you’ll lead full-funnel campaign efforts that drive customer acquisition, retention, and revenue growth.. Responsibilities:. . Own and execute full-funnel paid media strategies (prospecting, retargeting, retention) across Meta (Facebook + Instagram) and Google Ads . . Launch, manage, and scale campaigns—testing creatives, audiences, and bidding strategies daily . . Analyze performance using platform data and GA4; translate insights into actionable optimizations . . Collaborate with designers to brief and iterate on high-performing creatives . . Partner with product and web teams to improve landing pages and increase AOV through CRO tactics . . Manage and forecast monthly ad budgets; reallocate spend dynamically to maximize ROI . . . 4–6 years of hands-on experience managing Meta and Google Ads . . Proven ability to scale spend over $500K/month while improving ROAS . . Strong knowledge of attribution, pixel/server-side tracking, and GA4 reporting . . Advanced Excel or Google Sheets skills . . Excellent understanding of DTC/beauty audiences and strong creative intuition . . Experience with Looker Studio or other BI/reporting tools . . Strong copywriting or copy-editing skills for ad creatives . . Background working in high-growth eCommerce or beauty/personal care brands . . Company Location: Brazil.