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VP of Digital Product & Conversion at Freebird. Freebird is a high-growth, 9-figure DTC brand on a mission to redefine shaving for millions. We’ve served over 1 million customers with our award-winning electric shaving kits—and we’re just getting started.. We’re building a fast, confident, experiment-driven team—and we’re looking for a . site experience, CRO, and UX powerhouse. who can deliver breakthrough performance gains . and. scale our best-in-class DTC experience across international markets.. The Role. This is a high-impact, senior leadership role . purely focused on building and optimizing the highest-performing DTC shopping experiences in the category. —and making them work globally. You will not own the full eCommerce P&L—your mission is singular: . turn more of our traffic into high-value, loyal customers worldwide. by relentlessly improving conversion rate (CVR), average order value (AOV), and revenue per visitor (RPV).. We want a . website monster. who can:. . Ruthlessly optimize . core funnels. with constant iteration. . . Take . big swings. on new landing page designs, offer strategies, and conversion frameworks. . . Deliver . premium-feeling, high-converting experiences. tailored for each market we enter. . . Build the technical and UX foundation to . scale internationally. without sacrificing performance. . . What You’ll Own. Digital Product Strategy & Roadmap. . Own the digital product vision and site performance roadmap, tied directly to revenue and contribution margin goals. . . Lead a . high-velocity testing program. that mixes rapid optimization of existing funnels with bold experiments in new designs, flows, and offers. . . Architect and scale a . global-ready DTC experience. , accounting for market-specific pricing, currencies, compliance, and shipping. . . Conversion Rate Optimization & Experimentation. . Run . continuous testing across multiple funnels. , delivering both incremental wins and breakthrough lifts. . . Translate analytics, heatmaps, and VOC insights into hypotheses, test briefs, and rapid iterations. . . Partner with paid, retention, and creative teams to ensure site experiences amplify acquisition efforts in every market. . . UX/UI Excellence & Offer Framing. . Lead designers to create visually premium, conversion-focused interfaces. . . Integrate strategic copy, offer positioning, and persuasion into every page—from landers to checkout. . . Maintain a consistent, high-trust visual language while adapting to cultural nuances in global markets. . . International Scale & Technical Infrastructure. . Own the . Shopify Plus & Shopify Markets. setup, ensuring fast, compliant, and localized experiences. . . Oversee currency, language, tax, and regulatory adaptations while keeping the experience frictionless. . . Manage app integrations, personalization tools, and subscription logic that work across regions. . . Ensure our global infrastructure can handle . high-volume traffic. without performance loss.. . . 7–10+ years in . DTC eCommerce site optimization. , with proven lifts in CVR, AOV, and RPV. . . Experience leading CRO, UX/UI, and digital product teams in-house at high-growth consumer brands. . . Deep . Shopify Plus. expertise, with hands-on experience using . Shopify Markets. to scale internationally. . . Proven success launching localized, high-performing sites in multiple countries. . . Expert in funnel strategy, offer testing, and landing page optimization. . . Strong grasp of persuasive design, customer psychology, and performance copy principles. . . High-velocity, data-led testing mindset—capable of moving from insight to live test in days, not weeks.. . Company Location: United States.