Meta/TikTok Media Buyer at Activate Talent

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Meta/TikTok Media Buyer at Activate Talent. Job Title: Meta/TikTok Media Buyer. Employment Type: Full-time; Remote. Schedule: US Time zone. Industry: Beauty. Role Overview:. As a Media Buyer, you will be responsible for managing and scaling paid social campaigns on Meta (Facebook/Instagram) and TikTok. You’ll combine analytical rigor with creative insight to test, optimize, and scale campaigns that acquire customers efficiently while maximizing ROAS and overall LTV. This is a highly strategic and hands-on role where you’ll collaborate closely with our creative, influencer, and growth teams to deliver results.. Key Responsibilities:. . Plan, launch, and optimize paid social campaigns on Meta and TikTok with a focus on customer acquisition and revenue growth.. . Continuously A/B test creatives, copy, audiences, and bidding strategies to maximize performance.. . Monitor campaign performance daily, adjusting targeting, budgets, and creatives for optimal results.. . Work closely with the creative team to provide feedback on ad concepts and ensure alignment with performance goals.. . Develop reporting dashboards and deliver actionable insights to leadership.. . Stay ahead of platform changes, algorithm updates, and emerging ad formats on Meta and TikTok.. . Manage budgets effectively to ensure spend aligns with growth targets and profitability goals.. . Collaborate with cross-functional teams (influencer, affiliate, retention, CRO) to create a full-funnel marketing strategy.. . Qualifications:. . 3+ years of paid social buying experience, with a proven track record of scaling Meta and TikTok campaigns.. . Deep understanding of performance marketing KPIs (CAC, ROAS, LTV, MER, CTR, etc.).. . Experience managing monthly ad spends of $100k+ across Meta and TikTok.. . Strong analytical skills with proficiency in Ads Manager, TikTok Business Center, Google Analytics, and reporting tools.. . Ability to interpret data into clear, actionable insights.. . Strong creative sensibility and ability to collaborate with design/video teams on performance-driven ads.. . Detail-oriented, organized, and able to thrive in a fast-paced, high-growth environment.. . Beauty or consumer product brand experience is a plus.. . Company Location: Argentina.