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Web Analytics Engineer at DMV IT Service. Job Title: . Web Analytics Engineer. Location:. Dallas, TX. Employment Type:. Full-Time. About Us:. DMV IT Service LLC is a trusted IT consulting firm, established in 2020. We specialize in optimizing IT infrastructure, providing expert guidance, and supporting workforce needs with top-tier staffing services. Our expertise spans system administration, cybersecurity, networking, and IT operations. We empower our clients to achieve their technology goals with a client-focused approach that includes online training and job placements, fostering long-term IT success.. Job Purpose:. We are looking for an experienced and data-savvy . Senior Web Analyst. to play a critical role in optimizing . Equinix.com. . This individual will focus on increasing top-of-funnel engagement and enhancing lead conversion performance across the website. You will be an integral part of a collaborative, cross-functional team composed of designers, developers, and content professionals, working together to improve web metrics, tailor user experiences, and refine landing pages. The Senior Web Analyst will report to the . Director of Web Strategy. within our Digital Marketing and Demand Generation team.. Required Skills. . . 5+ years. in data-driven roles (excluding internships), with a focus on growing . marketing qualified leads (MQLs). within . B2B organizations. . . . Proven ability to apply analytics to improve landing page effectiveness, conduct funnel testing, and measure outcomes. . . Skilled at building and managing web analytics frameworks that track user interaction, engagement, and funnel behavior. . . Hands-on experience working with third-party analytics and optimization tools such as . Google Analytics/GA4, Google Tag Manager, SQL, Tableau, Adobe Target. , and similar platforms. . . Strong communication skills, capable of translating data insights into actionable strategies for both technical and non-technical audiences. . . Results-oriented approach—demonstrated ability to not only deliver insights but drive real business outcomes through execution. . . Job Duties. . Oversee all aspects of website performance tracking, analytics, and measurement for . Equinix.com. , including tailoring strategies for regional variations across 9 localized sites. . . Contribute to ideation and development of experiments by identifying trends and growth levers from user behavior and personalization insights. . . Monitor website KPIs and metrics regularly to gain a comprehensive understanding of product performance and user engagement, delivering clear explanations and recommendations. . . Collaborate effectively with internal partners across Web, Paid Media, Demand Generation Operations, and Brand Strategy to ensure data insights result in measurable improvements. . . Continuously ask the “why” behind user behaviors—leveraging curiosity and analytical skills to uncover deep, actionable insights that inform strategy and drive innovation. . . Job Requirements. . Minimum . 5 years of experience. in analytical or data-focused roles (excluding internships), with a strong track record of increasing . B2B MQLs. . . . Expertise in using data to improve website performance, optimize conversion funnels, and run end-to-end testing initiatives. . . Capable of implementing robust web tracking frameworks for monitoring user engagement and conversion paths. . . Experienced with key analytics and experimentation platforms such as . GA4, GTM, SQL, Tableau, and Adobe Target. . . . Excellent communication skills—able to deliver findings clearly and persuasively to stakeholders at all levels. . . Highly impact-focused—drives projects from analysis to execution with tangible results. . . Desired Skills & Experience. . Minimum . 5+ years. in a data-heavy role (excluding internships) with demonstrable success in improving MQL performance in a . B2B digital marketing. setting. . . Deep understanding of analytics-driven experimentation and funnel optimization techniques. . . Proficient in setting up and managing user behavior tracking frameworks that monitor engagement across landing pages and conversion paths. . . Familiarity with leading tools such as . Google Analytics/GA4, GTM, SQL, Tableau, and Adobe Target. to evaluate site behavior and lead attribution. . . Strong verbal and written communication abilities, especially in explaining data to diverse teams. . . A proactive, results-driven mindset that ensures insights turn into strategic actions with business impact. . . Company Location: United States.