Channel Marketing Manager at Vizrt

We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Channel Marketing Manager at Vizrt. The Channel Marketing Manager plays a vital role in empowering Vizrt’s channel partners to effectively represent the company’s brands and drive sales of its products and solutions. Reporting to the Chief Marketing Officer (CMO). This position is responsible for managing communications with channel partners, providing essential updates on new campaigns, gathering feedback on marketing material needs, overseeing MDF management, and supporting partners in event execution. The goal is to create a more cohesive partner experience, enabling them to drive greater business growth.. Responsibilities:. Go-To-Market Strategy: Build, Manage and Execute GTM plan in collaboration with key stakeholders. Partnership Development: Recruitment, engagement, training and revenue with key partners to drive joint marketing efforts. Marketing Development Fund (MDF) management: Work with the Director of Channel Program Management, Demand Generation, and top channel partners to develop, implement, and benchmark MDF plans for partnerships. Coordination and Collaboration: Coordinate with internal teams (sales, demand generation, Brand and Communications, product, etc.) and channel partners to ensure successful collaboration and alignment on goals. Regularly report on success of campaigns to key stakeholders including C Level Executives. Partner Enablement: Supporting Product Marketing and Sales Enablement teams in developing and communication sales enablement material for partners. Channel Communications: Develop and execute comprehensive communication plans and create copy that to keep channel partners informed about new products, services, promotions, and joint marketing efforts. Content Creation: Work with content teams to ensure that co-branded marketing materials, presentations, and case studies are tailored for the needs of our channel partners. Campaign Execution: Run incentive campaigns towards partners to encourage deal registration, sell through, and increase pipeline. Event support: Enable marketing and material support for partner-led and partner-focused events, such as trade shows, webinars, experience events, and joint workshops. Publish partner-led events to Vizrt.com. Performance Analysis: Track and report on key metrics and MDF usage and performance for partner marketing efforts to assess success and identify areas for improvement. Compliance and Brand Guidelines: Ensure that all partner marketing activities and websites comply with brand guidelines and legal requirements. Solid experience in channel partner management within the marketing and/or commercial functions, ideally within a global organization. 10+ years of marketing and/or communications experience, with a proven track record in B2B technology markets. Experience in managing a PRM tool and Salesforce. Exceptional stakeholder management skills and organizational abilities, with a track record of successful delivery . Excellent communication and interpersonal skills, capable of collaborating across all levels of the organization. Previous roles in the media and entertainment industry are a strong advantage. Experience developing and executing channel marketing strategies that increased partner engagement, pipeline generation, and revenue growth across global markets. Reporting line. . The Channel Marking Manager reports directly to the CMO. They work alongside and in clear alignment with Marketing Communications, the Director of Channel Program Management, and Demand Generation. . Who You Are . You are a self-starter who can operate and address roadblocks independently, anticipate executive and partner needs, have a good executive interface and strong interpersonal skills. You can span both strategic and execution-oriented thinking, can quickly and effectively translate directions into visual and verbal messaging through tools like PowerPoint, and have outstanding communications and executive packaging skills. You lead through influence, connect the dots, and establish accountable and outcome-oriented practices.. Company Location: United States.