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Operations Specialist (Data Analyst, App Operations, Email Marketing) at Activate Talent. Job Title:. Operations Specialist (Data Analyst, App Operations, Email Marketing). Job Type:. Full-time / Remote. Work Hours:. PST. Job Overview:. We’re helping our client find an Operations Specialist who is highly analytical, deeply technical, and comfortable owning the intersection of data analytics, app operations, lifecycle marketing/CRM, and finance. In this role, you will be a go-to operator for pulling and analyzing data across multiple sources, translating insights into action, and helping optimize how app and marketing systems run day-to-day while supporting reporting and special technical projects across departments.. You don’t need to be a software developer, but you must be very tech-forward, an SQL expert, and able to work confidently across different databases, tools, and platforms.. Responsibilities:. Data Analytics + Business Insights. Pull, analyze, and interpret data from multiple sources to drive decision-making across the business . Write and optimize SQL queries to extract insights and create reporting structures . Build dashboards, metrics, and recurring reporting (funnels, cohorts, retention, CAC/LTV, conversion, churn, etc.) . Identify trends and opportunities, and recommend data-driven improvements across product, growth, and operations . Ensure data quality and consistency across tools (events, attribution, CRM tracking, affiliate tracking, etc.) . App Operations. Own operational workflows tied to app performance and user experience . Monitor product and engagement KPIs in Mixpanel (funnels, feature adoption, retention, etc.) . Support ongoing optimization initiatives (tracking, event structure, attribution integrity, user flows) . Collaborate with cross-functional teams on app-related operational needs and performance insights . Email Marketing / CRM (MoEngage). Manage and optimize CRM flows and campaigns using MoEngage . Build and maintain lifecycle journeys including onboarding, activation, engagement, retention, and winback . Segment audiences using behavioral + profile-based data . A/B test messaging and sequencing and report performance . Ensure consistent tracking and reporting across CRM campaigns and attribution sources . Platform Ownership + Operational Excellence. Become an expert in the tools and platforms used and ensure they are integrated and working properly . Support internal teams with data access, reporting, and operational workflows . Help improve processes for efficiency, accuracy, and scalability across the business . Tools & Platforms You’ll Work With. Mixpanel (app analytics + performance) . SQL databases . AppsFlyer (app attribution) . Everflow (affiliate tracking) . Retool (BI + internal tools) . Eventbrite (events ops) . MoEngage (CRM + email marketing) . Custom Admin tools (matching, payments, and operations) . Custom App Admin (app operations) . What Success Looks Like (First 90 Days):. Clean, reliable reporting across core KPIs (app, CRM, acquisition, retention, conversion) . Improved segmentation and lifecycle campaign performance . Strong visibility into app performance + operational workflows . Clear recommendations implemented from analytics insights . Smooth operation and ownership across the platforms listed above. Must-Have:. Advanced SQL skills (able to write complex queries and work with multiple databases) . Strong experience pulling, analyzing, and synthesizing data to drive business decisions . Comfortable working across multiple platforms and managing operational workflows . Analytical mindset with the ability to translate insights into clear recommendations and execution . High attention to detail and strong organizational skills . Nice-to-Have:. Experience with MoEngage or another enterprise CRM platform . Experience with attribution tools like AppsFlyer . Familiarity with affiliate tools like Everflow . Experience building dashboards and internal workflows in tools like Retool . Startup or fast-paced operations experience. Company Location: Colombia.