We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

53946434403 - Director of E-Commerce (Derm Brand) at Activate Talent. Director of E-Commerce. Company:. Confidential Dermatology-Founded Skincare Brand. Employment Type:. Full-Time. Location:. Remote. About the Brand. We are a fast-growing, dermatologist-founded skincare brand rooted in clinical efficacy, science-backed formulations, and long-term skin health. Trusted by professionals and consumers alike, our products combine medical credibility with elevated brand storytelling.. As our business scales, our digital storefront plays a critical role in education, conversion, and customer trust. We are seeking a Director of E-Commerce to own and scale our DTC business end-to-end and lead the strategy behind our online revenue engine.. The Role. The Director of E-Commerce will be responsible for driving revenue growth, conversion, and customer lifetime value across all DTC channels. This leader will own the ecommerce P&L and act as the strategic hub connecting marketing, merchandising, technology, operations, and customer experience.. This role is ideal for a data-driven ecommerce leader with deep DTC experience in skincare, beauty, or health-adjacent brands—someone who understands how to balance clinical education with performance, conversion, and a seamless user experience.. Key Responsibilities. Ecommerce Strategy & Revenue Growth. Own and scale the DTC ecommerce business, including revenue, conversion rate, AOV, and LTV . Develop and execute ecommerce growth strategies aligned with overall brand and business objectives . Forecast performance and manage the ecommerce P&L . Site Experience & Conversion Optimization. Own the Shopify (or equivalent) storefront, including homepage, PDPs, PLPs, checkout, and subscriptions . Lead CRO initiatives informed by data, user behavior, and customer feedback . Ensure the site experience clearly communicates clinical credibility, education, and trust . Merchandising & Product Strategy. Partner with Product and Marketing to support new product launches, regimens, bundles, and promotions . Own onsite merchandising strategy, including product hierarchy, collections, and promotional placement . Use performance data to guide assortment, pricing, and bundling decisions . Cross-Functional Leadership. Serve as the connective leader across Growth, Creative, Product, Operations, and Customer Support . Translate marketing initiatives into onsite execution that maximizes conversion and retention . Lead and develop a high-performing ecommerce team and manage external partners and agencies . Analytics & Performance Reporting. Establish KPIs and dashboards to track performance across traffic, conversion, retention, and revenue . Leverage analytics tools to uncover insights and optimization opportunities . Present performance updates and strategic recommendations to executive leadership. Qualifications. 7+ years of ecommerce experience, with 3+ years in a leadership role . Proven success scaling DTC ecommerce for skincare, beauty, wellness, or health-adjacent brands . Strong understanding of Shopify (or similar platforms), CRO, subscriptions, and onsite merchandising . Deep analytical mindset with experience owning revenue targets, forecasts, and P&L . Excellent cross-functional communication and leadership skills . Nice to Have. Experience with dermatologist-founded or clinically positioned brands . Familiarity with compliance considerations in skincare or health-adjacent categories . Experience with international ecommerce or omnichannel expansion . Hands-on experience with A/B testing, personalization, and retention tools. Company Location: Colombia.