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Marketing Data Analytics Specialist at Prosci. Overview. Are you a marketing professional that is passionate about unraveling the mysteries hidden within data? Are you driven by the power of analytics to shape strategic decisions and optimize marketing campaigns? If so, then step into the forefront of innovation as a . Marketing Data Analytics Specialist. within Prosci's Global Marketing Center of Acceleration (CoA). . Here, you'll embark on a thrilling journey where your expertise in analytics and data science will be the guiding force behind our quest for excellence in change management. Join us as we harness the power of data to transform insights into action and propel Prosci to new heights in the realm of global marketing. You will work within a marketing team focused on Google Analytics, using Hubspot dashboards and reporting. This role will report into our Global Marketing Director.. Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach. . At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.. Check out our website for more about our team and approach: . https://www.prosci.com/about. .  . Key Responsibilities. Key role responsibilities include but are not limited to the following: . . . Analytics & Reporting:. Develop, maintain, and optimize dashboards and reports across HubSpot, Google Analytics, Looker Studio, Power BI, and Magento to track campaign performance and provide actionable insights.. . . Data Storytelling:. Translate complex data into clear, compelling narratives that influence strategic marketing decisions and highlight opportunities for growth.. . . Tracking & Data Integrity:. Implement and manage tracking mechanisms in partnership with marketing technology platforms, ensuring high standards of data accuracy and integrity.. . . Customer Journey Insights:. Design and manage analytics frameworks to map customer journeys, identifying opportunities for cross-sell, up-sell, and improved conversion.. . . SEO Strategy:. Conduct SEO analysis and reporting with SEMRush, including keyword research, trend analysis, and actionable recommendations to refine Prosci’s search strategy.. . . Collaboration & Governance:. Work closely with Growth Marketing, Sales, and Data Governance teams to align insights with business objectives and uphold best practices in data management.. . . Training & Enablement:. Provide training and support to regional teams to ensure consistent understanding and application of analytics globally.. . . Research & Innovation:. Contribute to Prosci’s Global Brand Reputation Study and stay ahead of industry trends by integrating new tools, technologies, and practices into the analytics strategy.. . Candidate Profile. Based on this role’s scope and responsibilities, we are seeking candidates with the following qualifications, skills, attributes, and competencies:. Competencies. . . Analytical and Data-Driven:. Exceptional ability to interpret complex datasets and provide actionable insights.. . . Tech Savvy:. Advanced skills in Google Analytics, CRM platforms, and the ability to master new technologies rapidly.. . . Effective Communication:. Able to clearly convey complex data and insights to various stakeholders, both verbally and in writing. . . . Situational Adaptability:. Agile in adapting strategies based on data trends and market dynamics.. . . Attention to Detail:. Meticulousness in maintaining data accuracy and integrity.. . . Operational Excellence:. Committed to delivering timely and quality outputs, emphasizing progress.. . . Global Mindset:. Appreciating and incorporating global considerations into data analytics practices.. . . Process Improvement:. Dedication to refining processes and reporting for enhanced data-driven operations.. .  . Technical Skills. . Strong expertise in marketing platforms, including HubSpot (dashboards, reporting, third-party integrations), Google Analytics, Google Tag Manager, and Salesforce integrations.. . Deep understanding of eCommerce analytics, optimization, and compliance to drive the self-service funnel and ensure data privacy across global operations.. . Skilled in data visualization and analysis using Looker Studio, Power BI, predictive modeling, and statistical forecasting.. . Experienced in customer journey and campaign tracking, with the ability to measure performance and user behavior across platforms.. . Knowledgeable in data integration and management best practices, ensuring accuracy, integrity, and seamless connections between systems.. . Proficient in Microsoft 365 for creating clear, impactful reports and marketing operations documents.. . Qualifications. . Bachelor’s degree in Marketing, Business, Data Science, or related field or equivalent experience.. . 4–7 years of relevant experience working on a marketing team focused on analytics, with global/cross-functional project exposure.. . Demonstrated success in building a culture of data-driven decision-making.. . Additional Information. Travel Requirements:. This role requires travel up to 3 times per year for team meetings and company events.. Work Location:. This is a remote role. We are open to either US or Canada.. Compensation:. $75,000 – 90,000 USD is the projected range of annual base salary for this role depending on the candidate’s overall qualifications and experience. This role is eligible for inclusion in our bonus program.. Benefits:. Through our experience and strategic focus on the people side of change, we know that by taking care of our people, we are taking care of our business. In addition to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, pet insurance, 401k with company matching, and access to LinkedIn Learning.  Our “mostly virtual” culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events. . We hope you're interested in making a difference with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply. Prosci is an equal opportunity employer that is committed to inclusion and diversity.  Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. You can learn more about our efforts to build a more inclusive, equitable and diverse organization: . https://www.prosci.com/about/dei. .. If you require assistance due to a disability applying for open positions, please submit a request to: [email protected].. Company Location: United States.