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Senior Marketing Manager at Pavago. Job Title: Senior Marketing Manager . Location:. Remote . Working Hours:. US Hours . About the Role. We are seeking a . Senior Marketing Manager . for our clientto lead marketing execution, content production, and marketing infrastructure.. This role requires an . AI-first marketing mindset. and the ability to leverage modern AI tools to improve research, content production, marketing automation, and campaign performance.. The ideal candidate is a . hands-on marketing operator. capable of independently executing initiatives while integrating AI tools to accelerate marketing workflows and operational efficiency.. You will collaborate closely with designers, developers, and marketing stakeholders to drive . consistent organic growth, scalable content production, and efficient marketing systems.. Responsibilities. Social Media Strategy & Content Execution. Create and publish . daily social media content. across Instagram, Facebook, LinkedIn, and X (Twitter) . Develop . one high-quality content asset per day. , including blog articles, PR content, and backlink content . Plan and execute . organic growth strategies across social media channels. . Collaborate with designers to ensure visually engaging content . Monitor performance and optimize content based on engagement and analytics . AI Tools Used for Social Media. Candidates should have experience leveraging tools such as:. ChatGPT – content ideation, captions, content repurposing . Jasper AI – marketing and social copywriting . Copy.ai – promotional messaging and social captions . Canva – AI-assisted design and visual content creation . Buffer – content scheduling and publishing . Hootsuite – scheduling and engagement monitoring . SEO Strategy & Organic Growth. Lead the company’s . technical SEO and organic search strategy. . Conduct . on-page SEO audits and technical site optimization. . Develop and execute . backlink acquisition strategies. . Manage keyword strategy and organic search performance . Perform competitor research and SEO performance analysis . Collaborate with developers to improve . site structure, page speed, and SEO health. . SEO Tools & Platforms. Candidates should have experience leveraging tools such as:. Ahrefs – backlink analysis and keyword research . SEMrush – competitive research and keyword tracking . Surfer SEO – SEO content optimization . Screaming Frog SEO Spider – technical SEO auditing . Google Search Console – website search performance monitoring. Website & Content Infrastructure. Oversee website development projects utilizing . ASTRO and headless WordPress. . Coordinate with developers to ensure websites support marketing campaigns and content publishing . Maintain website content updates and performance improvements . Marketing Operations & Reporting. Improve and manage . quarterly marketing reports and shareholder reports. . Support marketing campaigns across email marketing, Google Ads, and revenue operations . Coordinate execution across marketing, design, and development teams . Ensure marketing initiatives are properly tracked and measured . Marketing Tools & Platforms. Candidates should be comfortable working with:. HubSpot . Google Analytics . Google Ads . Slack . Asana . AI-Driven Marketing Execution. Leverage AI tools to accelerate . content production, research, marketing analysis, and campaign optimization. . Integrate AI into marketing workflows to increase speed and efficiency . Use AI for: . content ideation and drafting . research and marketing insights . marketing automation and workflow improvements . Continuously experiment with new AI marketing technologies and tools . Key Requirements. Experience. Proven experience in a . senior marketing or marketing operations role. . Experience managing . content production and digital marketing initiatives. . Demonstrated ability to . integrate AI tools into marketing workflows. . Candidates must demonstrate an . AI-first marketing mindset. and familiarity with commonly used AI tools that improve marketing speed and efficiency.. AI Content & Marketing Tools: Experience using AI tools for content creation, research, and marketing workflows such as:. ChatGPT . Claude . Jasper AI . Used for . content ideation, social media posts, marketing copy, and research.. Social Media & Content Management: Experience using tools for publishing and managing social media content such as:. Buffer . Hootsuite . Canva . Used for . creating, scheduling, and managing social media content.. Marketing Platforms: Experience working with marketing platforms and analytics tools such as:. HubSpot . Google Analytics . Google Ads . Used for . campaign tracking, marketing automation, and performance monitoring.. Experience coordinating across marketing, design, and development teams . Interview Process. . Initial Screening Call (Pavago). Introduction, background review, and role alignment. . . AI & Marketing Workflow Discussion. Candidate walks through how they use AI tools in their marketing workflows. . . Client Interview. Discussion with the hiring team focused on marketing execution and strategy. . . Final Interview. Final alignment discussion and role expectations. . . Offer. . #LI-AG1. Company Location: Costa Rica.