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Growth Marketing Lead at CreateIT. Growth Marketing Lead | Fintech / DeFi | Remote . We’re looking for a Growth Marketing Lead to drive acquisition, revenue, and membership sales for a next-generation crypto neobank built on Solana. You’ll be responsible for retail user acquisition, creator-driven growth, and premium-tier sales across a DeFi-powered mobile fintech app. The role blends fintech marketing, retail conversion, UGC and TikTok-native growth, and Web3 messaging for a global Solana audience.. Salary: Competitive, discussed individually. Format: Full-time, Remote. About the Role and the Project:. A premium crypto neobank built on Solana, offering the world’s first debit + credit card backed entirely by on-chain assets. The platform allows users to spend crypto without selling it, unlock credit limits backed by their tokens, activate Borrow Mode, earn through a savings hub, upgrade to premium memberships (Silver, Gold, Platinum). Your main mission: scale membership revenue and build the product funnels that convert users from install → card → spend → paid tiers.. Key Responsibilities:. • Manage TikTok Ads, Meta Ads, X Ads. • Produce high-performing UGC video creatives. • Run A/B tests and scale winning campaigns. • Reduce CPI/CAC across acquisition funnels. • Increase conversion into Silver, Gold, Platinum tiers. • Develop, test, and refine offers. • Launch upsell and activation campaigns. • Build “premium value” perception for the brand. • Design full product funnels: install → card → spend → membership. • Explain complex fintech/DeFi mechanics in simple language. • Showcase benefits of premium tiers. • Create lifestyle-driven communication for broader audiences. • Work with TikTok/Instagram creators. • Collaborate with Web3 and Solana influencers. • Launch creator challenges, integrations, and review formats. • Drive UGC waves tied to membership themes. • Growth Mechanics & Retention: Cashback and incentive campaigns, Welcome bonuses, XP, referral programs, loyalty leveling, Email/push/nudge lifecycle flows. • Track CAC → Membership conversions. • Monitor tier-based LTV and price sensitivity. • Analyze cohorts and trigger-based campaigns. • Deliver weekly membership revenue reports. • Experience in fintech: neobanks, mobile banking, cards, payments, crypto-cards, or CEX/DeFi apps. • Strong background in mobile growth and performance marketing. • Ability to produce UGC videos hands-on. • Experience with TikTok Ads and Meta Ads. • Experience with paid subscriptions or premium tiers (preferred). • Ability to explain fintech products clearly and simply. • High execution speed, hands-on mindset. • English at B2+. Nice to Have:. • Background in crypto-fintech (e.g., Phantom, Binance Card, Crypto.com, Nexo, Swissborg, Pyra, etc.). • Understanding of Solana and on-chain mechanics. • Experience with mobile app subscription funnels. • Skills in editing / Figma / CapCut / Premiere. • Experience working with influencers. Company Location: United Arab Emirates.