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Google Ads Specialist at Pavago. Job Title: Google Ads Specialist. . Location:. Remote . . Working Hours:. U.S. Hours. Contract Type: Full-Time. About the Role. We’re hiring a . Google Ads Specialist. for our client to own and optimize Google Ads campaigns across multiple client accounts.. This is a . hands-on execution role. — not strategy-only. You’ll be responsible for . building, managing, and optimizing campaigns daily. , with a strong focus on . lead generation and performance. .. If you’re someone who understands Google Ads beyond the basics and can . actively improve performance, fix tracking issues, and drive results. , this role will fit.. What You’ll Be Doing. 1. Campaign Management & Optimization. Manage and optimize . Google Ads campaigns (Search + Performance Max). . Continuously adjust . bids, budgets, keywords, and targeting. . Identify opportunities to improve . lead quality and ROI. . 2. Performance Tracking & Analytics. Monitor campaign performance and make . data-driven decisions. . Identify underperforming areas and take . immediate action. . Ensure accurate . conversion tracking and attribution. . 3. Campaign Setup & Testing. Build and launch new campaigns (structure, targeting, ad copy) . Run ongoing . A/B testing on ads and strategies. . Conduct keyword research and competitor analysis . 4. Tracking & Technical Setup. Implement and manage tracking using . Google Tag Manager & Google Analytics. . Troubleshoot tracking issues and ensure . clean data flow. . 5. Reporting & Communication. Prepare . weekly performance reports and insights. . Support internal teams with clear updates on campaign performance . What Success Looks Like. Campaigns are . consistently improving in performance (CPL, conversions, ROI). . Tracking is . accurate and reliable. . Issues are identified and fixed . without being told. . Accounts are . actively managed, not left on autopilot. . Clear, actionable insights are shared regularly . Non-Negotiables. . 2+ years hands-on Google Ads experience. . . Google Ads Certification (active). . Strong experience with: . Google Search Ads . Performance Max campaigns . Google Tag Manager . Google Analytics . . Proven experience managing . lead generation campaigns. . Strong analytical mindset (comfortable working with data daily) . Fluent English communication . Ability to work . U.S. hours. . Nice to Have (Not Required). Experience with . Google Shopping Ads. . Exposure to . SEO or paid social (Meta, etc.). . Familiarity with tools like . Go High Level. . Experience handling . multiple client accounts simultaneously. . Who This Is NOT For. Candidates with only . basic Google Ads exposure. . Strategy-only marketers with no hands-on execution . Candidates who rely on others for . tracking setup or troubleshooting. . People who struggle managing . multiple accounts at once. . Who This Is Perfect For. Hands-on operators who enjoy . optimizing campaigns daily. . Performance-driven marketers focused on . results, not vanity metrics. . Candidates comfortable in . fast-paced, high-volume environments. . People who take ownership of . performance and outcomes. . Interview Process:. Initial Phone Screen. Video Interview with Pavago Recruiter. Client Interview. Offer & Background Verification. Company Location: Pakistan.