We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

56896644414- Director of Retention at Activate Talent. Role Overview. We’re looking for a . Director of Retention. who thinks like an owner and operates like a builder. This is a high-impact leadership role responsible for . driving incremental revenue and customer lifetime value. , not just managing channels.. You will own the . entire retention ecosystem. — email, SMS, loyalty, onsite experiences, and lifecycle strategy — with a relentless focus on . profitability, cohort behavior, and long-term customer relationships. . This role requires someone who is both highly strategic and deeply hands-on, equally comfortable setting targets and forecasts as they are building flows, pulling cohorts, and diagnosing performance.. What You’ll Own. Revenue & Retention Strategy. Own . retention revenue, LTV, and contribution margin. , directly tying lifecycle initiatives to incremental profit . Set retention targets, forecast performance, and manage tradeoffs across . promotions, cadence, and discounting. . Develop and execute a . holistic lifecycle strategy. spanning email, SMS, loyalty, and onsite personalization . Leverage . CDP capabilities. to build advanced segmentation strategies that drive profitable LTV growth . Lifecycle & Experimentation. Lead lifecycle marketing across . flows, campaigns, segmentation, personalization, and automation. . Design and own a . structured experimentation roadmap. with clear hypotheses, controls, and success metrics . Analyze cohorts, funnels, and campaign performance to identify behavioral drivers . Diagnose why initiatives succeed or fail and translate insights into . scalable, repeatable optimizations. . Move the team away from one-off wins toward a . systematic testing and learning engine. . Customer & Merchandising Insight. Partner closely with . Merchandising and Product. to align lifecycle strategy with product priorities . Develop a deep understanding of customer behavior from . first purchase through repeat, replenishment, and loyalty. . Build . cross-sell, replenishment, and education strategies. that create habit formation and reduce reliance on promotions . Apply strong product intuition to timing and lifecycle triggers (e.g., when to push bras vs shapewear, category sequencing, post-purchase behavior shifts) . Leadership & Execution. Operate as a . hands-on leader. who can move seamlessly between strategy and execution . Build scalable processes and frameworks for testing, optimization, and performance measurement . Collaborate cross-functionally with . Growth, Product, Data, and Creative. to drive alignment and execution . Think like a business owner, balancing customer experience with commercial outcomes . Requirements. Revenue Ownership & Business Acumen. Proven experience . owning retention or lifecycle revenue. , not just managing channels . Strong understanding of . LTV, cohort behavior, and contribution margin. . Ability to . set targets, forecast retention revenue. , and make tradeoffs across promotions, cadence, and discounting . Track record of tying email, SMS, loyalty, and onsite experiences directly to . incremental profit. . Lifecycle Marketing Expertise. Deep, hands-on expertise across . email, SMS, loyalty, and onsite lifecycle programs. . Mastery of . flows, campaigns, segmentation, personalization, and automation. . Experience designing and scaling lifecycle strategies across the full customer journey . Ability to build systems and frameworks, not just one-off campaigns . Data, Analytics & Experimentation. Strong analytical skills with hands-on experience in . cohort analysis, forecasting, and experimentation. . Ability to independently pull and analyze data to diagnose performance . Experience designing . clean experiments. with clear hypotheses, controls, and success metrics . Proven ability to build and maintain a . structured, repeatable testing roadmap. . CDP & Segmentation Expertise. Experience working with . Customer Data Platforms (CDPs). . Advanced segmentation capabilities leveraging behavioral, transactional, and lifecycle data . Ability to translate CDP insights into actionable lifecycle strategies that drive LTV growth . Customer & Merchandising Intuition. Strong understanding of . product, merchandising, and customer purchase behavior. . Ability to align lifecycle timing and messaging with product priorities . Experience building . cross-sell, replenishment, and education strategies. to drive habit formation . Comfortable reducing reliance on promotions in favor of long-term customer value . Leadership & Operating Mindset. Hands-on operator who can move seamlessly between . strategy and execution. . Experience collaborating cross-functionally with Growth, Product, Data, and Creative teams . Builder mindset with a bias toward action and measurable impact . Ability to balance customer experience with commercial outcomes . Experience Profile. Background in . high-growth eCommerce or DTC environments. . Demonstrated success scaling retention programs as the business grows . Comfortable operating in fast-paced, performance-driven teams . Company Location: Mexico.