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Marketing Manager (Thailand) at 12Go Asia. Connect with us to connect the world.. 12Go, being a part of . Travelier. group, is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.. We are seeking a dynamic and experienced Marketing Manger to join our team in the marketing domain. . In the marketing department, decisions are driven by data and grounded in performance metrics to ensure meaningful, measurable results. We value professionals who genuinely care about their work, reject complacency, and continually seek to improve. Here, we operate with perspective over perception and rely on facts rather than opinions to guide our success.. Join us in crafting this exciting journey, where your contribution will be key to our success!. About role:. We are looking for a marketing manager with a primary focus on SEM campaigns. The ideal candidate will have a good understanding of Google Ads, copyrighting, working with influencers & small size PR / media campaigns. They will also possess analytical and creative skills to deliver measurable results while staying on top of industry trends. Scope of work includes collaboration with data, product and design teams within the company.. At least 2 years of proven experience as an SEM Manager or in a similar role. . In-depth knowledge of Google Ads and paid search best practices. . Experience of running marketing campaigns, involving influencers and paid media. . Strong analytical skills and the ability to interpret data to make informed decisions. . Good business acumen (including market & competitive analysis, forecasting). . Excellent communication and collaboration skills. . Upper-Intermediate level of English. . Thai native. . Skills:. . Strong understanding of key SEM performance metrics (CTR, CPC, CPA, ROAS etc.). . Data analytics skills (including comparative analysis of LTV, Repeat rate). . Familiarity with tools to monitor and report on metrics, such as Google Analytics, Google Ads dashboard. . Ability to interpret metrics to create actionable insights and improve campaign performance. . Nice to have:. . Work experience in travel/transport sectors. . Proficiency in SQL. . Certification in Google Ads or similar platforms. . Company Location: Thailand.