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Fractional Social Media Manager at Activate Talent. Fractional Social Media Manager. Job Type: . Part-Time, Mon-Fri (PST Hours). Role Overview. We’re looking for a . Fractional Social Media Manager. to own and execute our social media strategy, strengthen brand credibility, and drive meaningful engagement across key platforms.. This is a strategic and hands-on role for someone who understands how to build trust in healthcare-related industries, create educational yet engaging content, and grow a brand presence with purpose. You’ll operate with a high level of autonomy while collaborating closely with internal stakeholders to ensure accuracy, compliance, and consistency.. If you thrive in regulated or trust-sensitive industries and know how to translate complex topics into clear, compelling content — we’d love to hear from you.. What You’ll Do. Develop and execute a comprehensive social media strategy aligned with brand, growth, and trust-building goals . Manage day-to-day posting, scheduling, and optimization across platforms (Instagram, Facebook, LinkedIn, X/Twitter) . Create and curate high-quality content, including: . Educational posts . Patient-focused storytelling . Brand campaigns . Collaborate with internal stakeholders to ensure medical accuracy, compliance, and brand consistency . Monitor performance metrics and optimize content based on engagement, growth, and audience insights . Stay current on social media trends, platform updates, and best practices — particularly within healthcare and medical tourism. 5+ years of hands-on social media management experience . Strong portfolio showcasing social media accounts, campaigns, or brands managed (healthcare, wellness, or service brands preferred) . Fluent English with excellent written communication skills . Proven ability to manage social media independently with minimal oversight . Strong understanding of content strategy, audience growth, and engagement analytics . Experience working in regulated or trust-sensitive industries is a plus . Nice to Have. Experience in healthcare, wellness, or medical tourism . Familiarity with social media scheduling and analytics tools . Ability to translate complex or technical topics into clear, engaging, audience-friendly content. Company Location: Colombia.