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Landing Page CRO Specialist at Activate Talent. About the Role:. We’re looking for a hands-on Landing Page CRO Specialist to drive conversion rate growth for paid traffic. You will implement, test, and iterate on landing page changes quickly—without waiting on engineering—using a mix of A/B testing tools and direct front-end edits. This is a . performance-focused role. , not a design or branding role.. What You’ll Do:. Own conversion rate (CVR) performance for paid-traffic landing pages . Build, launch, and analyze continuous A/B tests . Personally implement test variants using: . HTML, CSS, and JavaScript . A/B testing platforms or client-side experimentation tools . Optimize landing pages for: . Page structure and hierarchy . Above-the-fold layout and copy . CTA placement, behavior, and interaction . Load speed and perceived performance relevant to CVR . Ensure strong ad → landing page message match . Diagnose conversion friction using analytics, heatmaps, and session replays . Maintain a clear experimentation roadmap with hypotheses and learnings . Move fast with minimal reliance on internal engineering resources . What You Have:. Hands-on experience improving CVR on paid-traffic landing pages . Comfort writing and editing front-end code . Strong understanding of how DOM changes, JavaScript execution, and page performance impact conversion and test validity . Ability to implement and QA experiments end-to-end . Hypothesis-driven thinking, not opinion-based decisions . Obsession with details and iteration speed . Technical Skills & Tools:. . Strong working knowledge of:. . HTML / CSS . JavaScript (DOM manipulation, event handling) . . Experience with:. . Client-side A/B testing tools (VWO, Convert, Optimizely, etc.) . Webflow, Shopify, or custom CMS environments . . Familiarity with:. . Analytics tools (GA4, Mixpanel, Amplitude) . Heatmapping/session replay tools (Hotjar, FullStory) . Performance optimization (page speed, CLS, FCP) . Debugging experiment conflicts . Why This Role is Exciting:. You’ll have the autonomy to move fast, implement your ideas directly, and see the impact of your work on revenue and performance. If you thrive in a results-driven, hands-on role, this is a perfect fit.. Company Location: Philippines.