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Head of Creator & Affiliate Growth at Freebird. Freebird is a fast-growing DTC brand disrupting the personal care space by reimagining how people shave. With a strong performance marketing engine and a loyal customer base, we’re now investing in the next major growth lever: a full-scale creator, affiliate, and community-led content program.. We’re hiring a proven operator to build and lead Freebird’s first-ever . creator and affiliate growth program. — modeled after the creator flywheel strategies used by brands like Comfrt, Gymshark, and Glossier.. You’ll be responsible for recruiting, training, and scaling a high-performing network of creators and affiliates who generate authentic video content, drive sales, reduce CAC, and fuel our paid media with high-performing UGC.. This is not a traditional influencer marketing role — this is a performance-driven growth engine built on systems, content velocity, and creator relationships.. What You’ll Be Responsible For. 1. . Creator Recruitment & Seeding. . . Design the sourcing and seeding strategy to onboard hundreds/thousands of high-potential creators . . Leverage tools like TikTok Creator Marketplace, Automated Outreach softwares, and affiliate links . . Build a scalable outreach and referral process . . 2. . Onboarding & Enablement. . . Create a best-in-class creator onboarding system. . Host weekly calls, provide templates, and train creators on how to drive performance . . Build a clear playbook for content quality, hooks, and call-to-actions . . 3. . Content Flywheel & Spark Ads. . . Work with creators to produce a steady stream of organic UGC . . Identify top-performing videos to Spark and scale through paid . . Partner with the paid team to build a feedback loop between creator content and media spend . . 4. . Affiliate Growth. . . Own our TikTok Shop and affiliate commission infrastructure . . Manage payouts, performance tiers, and creator incentives . . Build a long-term flywheel of revenue-driving creators . . 5. . Systems & Reporting. . . Set up dashboards to track creator activity, content volume, attributed revenue, and Spark performance . . Report on key KPIs: content volume, CAC impact, creator ROI, and retention . . Vision & Goals. This role is about building a new engine inside Freebird. Over time, we envision:. . A network of 500+ creators posting regularly . . A system that produces hundreds (eventually 1,000+) of videos per month . . Spark Ads powered by high-performing UGC that lowers CAC and boosts ROAS . . An organic content layer that drives brand, trust, and community. . . 5+ years of experience leading . influencer, affiliate, or creator programs. at scale — ideally at a high-growth DTC brand or performance-focused agency . . Proven ability to recruit, activate, and retain . hundreds of creators. or affiliates with measurable revenue impact . . Deep understanding of . TikTok. , . UGC content strategy. , and how to scale Spark Ads using high-performing creator content . . Hands-on experience with . affiliate platforms. , . TikTok Shop. , or . creator marketplaces. (e.g., Yuka.ai, Creator Marketplace, Refersion, Impact) . . Strong working knowledge of performance KPIs — CAC, ROAS, GMV, post rate, video view-through, etc. . . Comfortable building systems from scratch using . Notion. , . Airtable. , or CRM-style creator tracking tools . . Highly cross-functional: able to partner closely with paid media, growth, creative, and eCommerce teams . . Clear written and verbal communicator — especially when managing external creators or training them . . Bias for speed, iteration, and high output — this is a builder role, not a coordinator role . . Company Location: United States.