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Head of Marketing at MLabs. Head of Marketing. Craft the Story of How Ethereum Wins Institutional Adoption. Location: . NYC based candidates are the preference but they're open to US remote for exceptional candidates.. Compensation: . $200K - $300K. We are building the critical infrastructure required to bring the "real world" to Ethereum. Our mission is to provide the rails for Wall Street to operate on-chain, moving the global financial system into the 21st century.. We are seeking a visionary . Head of Marketing. to own our narrative and bridge the gap between two distinct worlds: the high-stakes environment of institutional finance and the frontier of Web3. Reporting directly to the CEO, you will be responsible for the brand’s evolution as we prepare to reveal a series of groundbreaking products in 2026. This is a role for a storyteller who understands that for us to win, Ethereum must win—and you will be the one articulating that victory to the world.. Requirements. We need a proactive, autonomous operator who can navigate complex technical landscapes and high-level executive boardrooms with equal ease.. The Experience:. 10+ years of experience across marketing, brand, and GTM strategy. You have previously served as the most senior marketing owner for a company or a major product line and have a track record of leading high-stakes launches.. The Bridge:. Deep domain expertise in both . Institutional Finance. (credit markets, settlement pain points) and . Web3/Ethereum. (ZK-proofs, tokenization, and DeFi).. The Storyteller:. Exceptional writing and editorial skills. You can translate complex technical and financial concepts into compelling whitepapers, executive thought leadership, and viral social content.. The Executor:. A "roll-up-your-sleeves" leader who moves quickly without sacrificing quality. You obsess over copy, design systems that scale, and have an expert-level grasp of public channels (specifically X/Twitter and LinkedIn).. The Aesthete:. A strong eye for design and visual identity, capable of balancing "crypto techno-futurism" with the conservative, trustworthy branding required by institutional capital.. The Strategist:. Ability to synthesize inputs from product, BD, and executive sessions into cohesive marketing strategies.. Narrative & Strategy:. Craft and lead the elevation of our parent brand while managing distinct sub-brand strategies for our upcoming 2026 product suite.. Content Engine:. Own the social presence and content marketing machine, overseeing everything from short-form social engagement to long-form educational content and external writer management.. Go-to-Market (GTM):. Orchestrate high-impact launches for stealth initiatives, including the creation of institutional sales collateral and infrastructure positioning for Web3 developers.. Ecosystem Engagement:. Oversee our presence at high-impact industry events, host community dinners, and maintain strong relationships within the Ethereum community to rally support for institutional adoption.. Web & Messaging:. Own the website and ensure messaging effectively balances the needs of diverse stakeholders, from credit market agents to crypto-native technologists.. Company Location: United States.