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Campaign & Performance Manager (Based in Malaysia at Welovesupermom Pte Ltd. Campaign Manager . ·       Overall responsible in meeting KPIs for campaigns assigned. . ·       Strategize and create multi-channel marketing plans to deliver lead generation campaigns for various client accounts. Channels include farming and email/Whatsapp marketing to existing bases, paid advertising, community marketing, events and partnerships, telesales, offline promoters, etc. . ·       Brief, project manage, and oversee the quality of work across all channels – CRM, UGC, Partnership & Customer Service. . ·       Forecast budget/CPL and timelines for campaigns. . ·       Ensure accurate source attribution and performance measurement. . ·       Monitor KPIs (CPA, ROAS, CTR, LTV, etc.) and report insights and recommendations to stakeholders.. ·       Build long-term strategies for user acquisition while managing short-term fulfilment. . ·       Interact directly with clients for day-to-day operations, building positive relationships with them to facilitate renewal or other business opportunities.  . ·       Collaborate closely with Sales team in ensuring optimal client management.. ·       Responsible for liaising with finance for timely billing of clients. . Performance Marketing (Paid Ads)  . ·       Directly Manage paid media campaigns across platforms like Meta, Google, TikTok, XHS, Wechat and others.  . ·       Plan and execute full-funnel strategies to drive traffic, lead generation, and customer acquisition.  . ·       Optimize ad performance through A/B testing, targeting, bidding, and creative iteration. . ·       Responsible for creative copy writing to drive high conversions at targeted CPL. . Creative Content, SEO & Organic Growth . ·       Own and lead the SEO strategy, covering technical, on-page, and content-driven optimization for industry assigned.. ·       Conduct keyword research and competitive analysis to support scalable content planning & ensure all digital content aligns with SEO best practices to boost long-term search visibility. . ·       Use analytics tools (e.g., Google Analytics, Search Console, SEMrush) to monitor performance and generate insights. . ·       Beyond website, drive the ideation and development of compelling content for social media, email, paid media, and integrated campaigns for the industry assigned.. ·       Ensure content quality, brand consistency, and alignment with messaging and tone of voice. . . Minimum 4 years’ experience in user acquisition marketing, either with B2C brands or with agencies. . Proven experience in managing successful B2C demand generation programmes . . Prior experience with beauty treatment industry and/or mom&baby FMCG is a big plus. . Excellent time management and project management; able to multitask and handle multiple campaigns at the same time. . Proven track record in driving BoFu conversions and achieving ambitious revenue targets . . Proficient with Meta and Tiktok, other platforms are a plus . . Agile when solving a range of implementation or operational issues. . Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders. . Meticulous and detail-oriented. . Proficient in written and spoken English. . Company Location: Malaysia.