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Business Development Lead - Commercial & Branded at Sawhorse Productions. Sawhorse Productions is a Los Angeles based, award-winning full-service creative agency turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We partner with industry-leading brands, artists, and studios such as Walmart, Google, NBCU, Fanatics, Toyota, Pepsi and Alo to deliver industry leading, innovative multi-platform content. At Sawhorse, we believe in fostering a culture of collaboration, creativity, and relentless excellence while shaping the future of digital storytelling.. Our projects include:. . Branded content. . Social/Digital Content. . Broadcast campaigns . . UGC Gaming platform experiences. . Interactive/Web3 activations (AR, VR, MR, AI). . Sawhorse Productions is seeking a Business Development Lead to drive growth and expand partnerships across brands, studios, agencies, and entertainment properties. This role focuses on securing high-value opportunities across the commercial and branded content space — from traditional broadcast spots to digital and social campaigns, as well as marketing studio IP.. You will build and execute sales strategies, identify new opportunities, and work closely with top-tier clients to deliver bold, forward-thinking content. Success in this role means having a strong understanding of commercial marketing, media trends, and the evolving content landscape, with a passion for building relationships and creating work that stands out.. . . Build and manage a robust sales pipeline: . Leverage market insights to identify, target, and convert high-value prospects into long-term partnerships that drive revenue growth.. . . Expand and strengthen client relationships:. Uncover new opportunities, increase project scope, and introduce existing clients to the full range of Sawhorse’s capabilities.. . . Develop and execute targeted outreach strategies:. Implement strategic outreach initiatives to engage brands, studios, agencies and partners looking for innovative marketing solutions.. . . Bidding & pitch workflow: . Help lead and streamline business development conversations within the high-volume pitch and bidding process.. . . Establish and nurture industry relationships:. Engage with key decision-makers at brands, entertainment studios and partners to drive long-term collaborations.. . . Collaborate on tailored client solutions:. Work cross-functionally with creative and production teams to develop compelling sales decks and customized proposals that align with client objectives.. . . Leverage data-driven prospecting:. Implement analytical strategies to refine outreach efforts, improve conversion rates, and maximize sales effectiveness.. . . Increase Sawhorse’s industry presence:. Represent the company at conferences, networking events, and industry gatherings to establish new connections and showcase our expertise.. . . Track performance and optimize strategies:. Monitor sales metrics, client interactions, and pipeline progress to refine approaches and ensure continued growth.. . . Stay ahead of industry trends:. Monitor industry trends and emerging technologies in marketing, media, and generative AI to uncover new opportunities and keep Sawhorse at the cutting edge and on the forefront of trends.. . . Conduct competitor research:. Analyze industry trends and competitor offerings to refine Sawhorse’s positioning and uncover market gaps.. . . Enhance sales processes and CRM strategy: . Improve lead qualification, CRM tracking, and overall sales workflows to increase efficiency and deal velocity.. . Qualifications. A strong candidate for this position should have the following qualities:. . . Proven business development experience:. 5+ years in business development, partnerships, or a sales-driven role, with a history of securing and expanding high-value client relationships.. . . Brand partnership experience: . Proven ability to identify, develop, and secure strategic partnerships with brands, studios, and partners.. . . Proven success in exceeding growth targets:. A track record of consistently achieving or surpassing revenue and sales goals.. . . Relationship-building skills:. Ability to establish and sustain long-term partnerships, leveraging strong interpersonal and negotiation skills to drive business growth.. . . Sales strategy development:. Experience crafting and refining sales materials, including pitch decks, proposals, and case studies, to effectively communicate Sawhorse’s value proposition.. . . Industry representation:. Comfortable attending and speaking at industry events, conferences, and networking opportunities to build relationships and increase brand visibility.. . . Strong communication and negotiation abilities:. Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.. . . Data-driven approach:. Proficiency in business intelligence tools (e.g., ZoomInfo), LinkedIn, and CRM platforms (e.g., Airtable, Asana) to identify, track, and manage high-potential prospects.. . . Strategic and analytical mindset:. Ability to translate market trends and data insights into actionable business strategies that drive measurable growth.. . . Self-starter with a proactive mindset:. Thrives in a fast-paced, evolving environment, identifying opportunities and taking initiative with minimal direction.. . . Performance-driven approach:. Ability to define, track, and optimize key business development KPIs to measure success and refine strategies.. . Nice To Have's. . . Experience with account-based marketing:. Knowledge of strategic marketing practices to enhance client acquisition and retention.. . . Multi-lingual or international experience:. Ability to work across different regions and cultures to expand Sawhorse’s global reach.. . . Experience with Immersive and Interactive Content:. Proven experience in business development or sales with interactive experiences, UGC platforms, VR/AR, AI, and experiential activations.. . Company Location: United States.