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SEO & Google Ads Marketing Manager at The Natural Adventure. The Natural Adventure was founded in the UK in 2009, by Peter Duncan, former UK Chief Scout and BBC Blue Peter presenter, and Alex Pazderski, an avid hiker and acclaimed expedition kayaker. Both natural adventurers and keen explorers of wild places and trails, remote communities and responsible tourism partners, Peter and Alex founded our company inspired by the responsible travel values they stand (walk and cycle) by. . The main aim of The Natural Adventure was, and still is, to facilitate financially accessible walking or cycling holidays for people who want to delve a little deeper into nature and the local community, but who want some infrastructure along the way. As a result, the majority of our tours are self-guided, staying in small locally-owned accommodation, following a carefully crafted itinerary while benefiting from 24/7 local support, luggage transfers and top local tips for food and fun along the way. . Key responsibilities:. . Plan, execute, and optimise multi-channel campaigns across Google Ads, social media, email, and display. . Monitor campaign performance, manage budgets, and track ROAS. . Optimise PPC campaigns to maximise efficiency and return. . Align digital strategies with business objectives and international growth goals. . Contribute to blog, email, and social content planning. . Implement lead capture and nurturing strategies using marketing automation tools. . Monitor industry trends and competitors to refine tactics. . Support new tour launches and boost organic visibility by applying SEO best practices. . Collaborate with all teams to ensure alignment and create high-converting assets. . . Proven experience in SEO and Google Ads (ideally in travel). . Skilled in analytics and optimisation tools (GA4, GSC, SEMrush, etc.). . Familiar with CMS platforms, especially WordPress. . Strong copywriting and visual communication skills. . Excellent written and verbal communication in English. . Company Location: Bulgaria.