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Performance Marketing Manager at Pavago. Job Title: Performance Marketing Manager. Employment Type:. Full-Time (Remote). Working Hours:. U.S. Time Zones. About the Role. We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results.. You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month.. If you think in funnels, obsess over metrics, and test relentlessly — this role is for you.. What You’ll Own. 1. Paid Media Strategy & Execution. Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels. . Design full-funnel strategies for B2B lead generation and sales growth. . Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization. . Write high-converting ad copy and collaborate on creative production. . Align messaging across paid, organic, and content efforts. . 2. Optimization & Scaling. Monitor campaigns daily and make proactive adjustments. . Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages. . Optimize budgets, bids, and targeting to improve CPA and ROAS. . Identify scaling opportunities while maintaining efficiency. . Stay ahead of algorithm shifts, privacy updates, and platform best practices. . 3. Analytics & Reporting. Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR. . Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance. . Build clear performance reports with insights — not just numbers. . Translate data into actionable strategy shifts. . 4. Cross-Team Collaboration. Work closely with marketing and sales to align campaigns with revenue goals. . Provide data-backed creative feedback to improve messaging and visuals. . Contribute to broader growth initiatives across paid, content, and lifecycle marketing. . Required Experience. Minimum 3+ years of hands-on paid media management. across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only). . . Proven track record of reducing CPA and scaling profitable campaigns. with documented results (ROAS improvement, budget scaling, CPL reduction). . . Strong B2B lead generation experience. with measurable pipeline impact. . . Deep understanding of PPC fundamentals. — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization. . . Advanced knowledge of attribution models and conversion tracking. , including pixel setup, event tracking, UTM structuring, and multi-touch attribution. . . Hands-on experience with Google Analytics (GA4) and Google Tag Manager. — must be comfortable auditing and troubleshooting tracking setups. . . Ability to independently launch campaigns from scratch. (strategy → build → tracking → optimization → reporting). . . Strong ad copywriting skills. focused on conversion, testing angles, and audience psychology.. Preferred Experience. Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo). . Funnel marketing and advanced audience segmentation experience. . Google Ads and/or Meta certifications. . Experience managing multiple client accounts or large ad portfolios. . Creative tools proficiency (Canva, Adobe Creative Suite). . What a Typical Day Looks Like. Review dashboards and performance trends. . Adjust bids, budgets, targeting, and creatives. . Launch new campaigns or experiments. . Coordinate with design and content teams. . Analyze funnel data and identify bottlenecks. . Prepare performance insights and recommendations. . Execution. Testing. Optimization. Repeat.. KPIs You’ll Be Measured On. Click-Through Rate (CTR) . Cost Per Lead (CPL) / Cost Per Acquisition (CPA) . Return on Ad Spend (ROAS) . Conversion Rate . Lead or Revenue Growth . Budget Efficiency . Performance is measurable. So is success.. Interview Process. . Application Review. – Experience and alignment assessment. . . Initial Interview. – Paid media background and strategic thinking discussion. . . Technical Interview. – Campaign deep dive and real-world scenario evaluation. . . Final Interview. – Leadership alignment and long-term fit conversation.. #LI-AG1. Company Location: Brazil.