We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Director of eCommerce & Digital Experience at Freebird. Freebird is a fast-growing DTC brand transforming grooming and shaving with innovative products, bold marketing, and a relentless focus on customer experience. We’ve scaled to 9-figures in revenue through performance-driven growth, but now we’re building the next layer of leadership to take our digital experience, CRO, and site operations to the next level.. We are looking for a Director of eCommerce & Digital Experience to . own the entire Freebird digital product and web ecosystem. —from conversion funnels and user flows to site operations and international expansion. This role blends . eCommerce strategy, CRO experimentation, UX design, merchandising, and business impact. into one.. What You’ll Do. Website & Digital Product Leadership. . Own the . website and digital product strategy. , aligning design, UX/UI, CRO, and site operations with business goals. . . Lead the development and execution of a . conversion-optimized, premium-feeling shopping experience. that builds trust and drives measurable impact (CVR, AOV, RPV, CAC, LTV). . . Partner cross-functionally with Growth, Creative, and Operations to ensure the site is the centerpiece of our acquisition and retention efforts. . . Conversion Rate Optimization & UX. . Lead a high-velocity . CRO experimentation program. —from rapid iterative tests to large-scale funnel redesigns. . . Direct the CRO Strategist to generate and prioritize impactful test ideas, balancing quick wins with big swing bets. . . Ensure every customer journey is . seamless, high-converting, and premium. , blending storytelling, merchandising, and offer strategy. . . Translate consumer psychology, data insights, and creative direction into actionable UX improvements. . . Team Leadership & Execution. . Manage and mentor a team of CRO strategists, UX/UI designers, copywriters, developers, and project managers. . . Build scalable systems and workflows that enable rapid design, testing, and iteration without sacrificing quality. . . Drive alignment between creative, paid media, and product teams to ensure cohesive funnels and messaging. . . Site Operations & Technology. . Own . all site operations and backend ecosystem. : Shopify Plus, subscription management, apps, integrations, and analytics. . . Evaluate and implement tools, partners, and processes that improve speed, scalability, and data-driven decision-making. . . Oversee site performance, uptime, QA, and technical excellence. . . Global Expansion. . Spearhead international expansion through . Shopify Markets. —launching into new English-speaking geographies, then localizing experiences for non-English markets. . . Develop strategies for localized offers, merchandising, and site experiences to maximize global adoption.. . . . Hands-on growth marketer mindset. — you don’t just manage, you roll up your sleeves to dig into funnels, analytics, UX flows, and testing frameworks. . . 7+ years of experience in . eCommerce growth, CRO, digital product, and UX leadership. , ideally at a fast-scaling DTC brand. . . Proven track record of . driving measurable revenue growth. through relentless funnel and website optimization (CVR, AOV, RPV, CAC, LTV). . . Deep understanding of . conversion psychology, offer testing, upsells/cross-sells, and high-velocity CRO experimentation. . . . Fluency in . Shopify Plus ecosystems. (apps, subscriptions, backend operations) and comfort owning all aspects of site operations. . . Strong ability to . partner with paid media, retention, creative, and product marketing leads. to ensure cohesive funnels and efficient spend. . . A “test everything” mentality — no funnel experiment is too small, no landing page idea too bold. . . Strong leadership skills with the ability to manage and inspire a cross-functional team (CRO strategists, designers, developers, PMs, copywriters) while also . executing at a tactical level. . . . Data-driven and analytical, but equally comfortable blending in . creative, brand, and premium-feel experiences. . . . Experience with . international expansion, localized digital experiences, and subscription businesses. is a major plus.. . Company Location: United States.