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Fractional Director of Marketing & E-commerce at Nomad Lane. Nomad Lane is seeking an experienced and results-driven marketing leader to drive the next chapter of Nomad Lane’s growth and brand evolution, while executing 360° integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e-commerce optimization.. The ideal candidate will blend creative brand-building expertise with analytical, data-driven performance marketing skills. They will manage core D2C marketing channels, oversee and allocate budgets, and collaborate closely with leadership and cross-functional teams to achieve ambitious business goals. . While fractional and contracted, this role is expected to be heavily executional and hands-on in nature, directly managing multiple channels, agencies and team members. We expect the role to require approximately 20 hours per week. . This role reports directly to the Miami-based co-founders and is open to candidates across North America in a remote capacity.. Responsibilities:. . Lead Nomad Lane’’s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company’s strategic objectives and profitable growth trajectory.. . Own brand marketing execution and collaborate closely with the Product team to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives.. . Manage marketing budget; including forecasting and regular reporting.. . Plan, execute and report on a 360°, full-funnel approach to paid, owned and earned channels including, but not limited to, Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels. . . Manage the marketing and content calendars, overseeing owned channels and lifecycle marketing activities, as well as email, SMS, editorial content and social media.. . Oversee and optimize performance marketing campaigns with a strong focus on acquisition, retention, CPA, ROAS, and overall ROI.. . Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution.. . Collaborate with product team and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing.. . Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Nomad Lane on the leading edge of marketing innovation where appropriate. . . Own relationship with performance marketing agency and marketing technology platform partners.. . Own and optimize the e-commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates.. . . 6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles.. . Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value.. . Strong proficiency with marketing analytics tools (e.g., Meta, Google Analytics, Klaviyo, Shopify ecosystem).. . Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast-paced environment.. . Proven experience managing budgets, forecasting, and reporting to senior leadership.. . A creative thinker with strong problem-solving skills and the ability to translate insights into actionable strategies.. . Excellent communication and leadership abilities, capable of influencing cross-functional teams and senior management.. . Hands-on approach with a willingness to engage deeply in tactical execution when necessary.. . . Company Location: United States.