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Senior PPC Specialist at Sigma Marketing LLC. About Us:. Thinking IT Holding. is a dynamic and fast-growing company in the Digital Marketing field and online entertainment industry. We specialize in developing engaging marketing experiences for users across global markets. We're currently seeking a proactive and detail-oriented . Senior PPC Specialist. to support and scale our digital marketing efforts.. Key Responsibilities:. . Strategize and Execute PPC Campaigns: Develop, implement, and manage high-performing paid advertising campaigns across Meta and Google, with a strong focus on performance marketing.. . Budget Management & Scaling: Hands-on management and scaling of significant PPC budgets ($50,000 USD/month or more) to maximize ROI and achieve performance targets.. . Conversion Tracking & Optimization: Implement, manage, and debug advanced conversion tracking solutions, including event setup in Google Tag Manager (GTM), Google Analytics (GA), Meta Pixel, and other relevant tracking platforms.. . Data Analysis & Reporting: Analyze key performance metrics such as CPA, ROAS, LTV, CTR, and CVR. Translate complex performance data into clear, actionable insights and prepare comprehensive reports for stakeholders.. . Campaign Optimization: Continuously monitor, analyze, and optimize campaign performance to improve efficiency, drive user acquisition, and enhance overall campaign effectiveness.. . Market & Competitor Research: Conduct thorough research to identify new opportunities, analyze competitor strategies, and stay ahead of industry trends in the iGaming sector.. . Collaboration: Work closely with other marketing team members and departments to ensure integrated strategies and consistent brand messaging.. . . 2+ years of experience in iGaming digital advertising or equivalent verticals.. . Proven track record in performance marketing across Meta and Google; Bing Ads knowledge is a strong plus.. . Hands-on experience managing and scaling PPC budgets of $50,000 USD/month or more.. . Advanced knowledge in conversion tracking, including event setup and debugging in GTM, GA, Meta Pixel, and other tracking platforms.. . Excellent understanding of key metrics: CPA, ROAS, LTV, CTR, CVR, etc.. . Strong analytical and reporting skills—must be comfortable interpreting performance data and translating it into actionable strategies.. . Advanced English is a must. . Company Location: Kazakhstan.