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Senior Social Media Marketing Lead at TheSoul Publishing. TheSoul Publishing is one of the world’s most successful digital media companies and a leading creator business platform. Our original videos, animations, and editorial content ignite viral trends, racking up . 25 billion views every month. in . 21 languages . — engaging over . 2 billion fans worldwide. .. We’re the creative force behind global sensations like . 5-Minute Crafts. and . BrightSide. , and continue to expand in the creator economy. With our cutting-edge tools and business platform, we also empower creators and brands to thrive on social media.. Remote-first. Fast-moving. Fun-loving.. We collaborate across time zones, break barriers with award-winning creativity, and keep the good vibes flowing!. We are looking for a . Senior Social Media Marketing Lead. to drive platform growth, content performance, and distribution strategies across client projects. This is a hands-on, execution-focused role that sits at the intersection of creativity and analytics. You’ll lead a team of SMM strategists, guide platform-specific tactics, and translate data into actions that drive measurable results. Ideal candidates bring deep knowledge of social media platforms, audience behavior, and algorithm dynamics — paired with a strong ability to collaborate cross-functionally and deliver against campaign goals.. Responsibilities:. . Support the development and execution of integrated social media strategies in collaboration with brand and creative leads.. . Conduct platform audits, trend analysis, and competitor benchmarking to identify growth opportunities.. . Build systems for interpreting performance data and presenting insights to internal and external stakeholders.. . Stay ahead of platform algorithm shifts, new features, and best practices across YouTube, TikTok, Instagram, Facebook, and emerging platforms.. . Guide the development of editorial calendars, captions, and platform-optimized creative briefs.. . Recommend posting cadences, test-and-learn experiments, and performance optimizations.. . Collaborate closely with Creative Producers and Brand Marketing to align content with distribution and engagement goals.. . Partner with Business Partnerships to identify upsell opportunities based on content or platform trends.. . Present data-driven recommendations and insights clearly and convincingly to stakeholders.. . Mentor a team of SMM strategists, copywriters, and analysts; oversee task prioritization and execution quality.. . Ensure efficient workflows and collaboration using project management and reporting tools (e.g. Asana, Google Analytics, native platform tools).. . . 3–5 years of experience in social media strategy, content marketing, or digital growth roles (agency experience preferred).. . Deep understanding of content performance drivers, platform algorithms, best practices, audience behavior, and growth techniques.. . Strong ability to turn analytics into actionable, business-relevant insights.. . Solid working knowledge of native and third-party social media tools (e.g., Meta Suite, YouTube Studio, TikTok analytics, Frame).. . Experience managing and mentoring junior team members across SMM functions.. . Strong writing and editing skills for digital storytelling and brand-aligned messaging.. . Excellent organizational, communication, and presentation skills.. . Fluent in English; additional languages a plus.. . Preferred:. . Familiarity with paid media formats and collaboration with performance marketing teams.. . General understanding of influencer/content creator ecosystems and how they integrate with social growth.. . Experience designing or executing social-first campaigns with commerce, tagging, or product storytelling elements.. . Company Location: Indonesia.