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41048474119 - Media Buyer at Activate Talent. J. ob Title: . Media Buyer. Location:. Remote (Latam) / EST . Employment Type:. Full-time. About the client:. This client is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. Threy combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients.. Role Overview:. We are seeking a highly analytical and strategic Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital channels. The ideal candidate thrives on data, understands audience targeting, and has a proven track record of scaling ad spend profitably.. Key Responsibilities:. . Develop and manage paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, and emerging ad networks.. . Conduct in-depth market research, competitive analysis, and audience segmentation to inform ad strategy.. . Allocate and manage budgets, ensuring campaigns meet or exceed KPIs (ROAS, CPA, CTR, etc.).. . Monitor campaign performance daily, making data-driven optimizations to improve ROI.. . Collaborate with creative teams to test ad creatives, messaging, and landing pages for maximum conversion impact.. . Provide clear and concise reporting on campaign performance and actionable insights to clients and internal teams.. . Stay updated on industry trends, platform updates, and best practices in digital advertising.. . Requirements:. . 2+ years of experience as a Media Buyer or Paid Ads Specialist, ideally in an agency setting.. . Strong expertise with Meta Ads Manager, Google Ads, TikTok Ads, and programmatic platforms.. . Proven experience managing budgets of $50K+/month and scaling campaigns effectively.. . Solid understanding of digital marketing funnels, attribution models, and tracking tools (GA4, UTM, Pixels, etc.).. . Data-driven mindset with strong analytical and problem-solving skills.. . Excellent communication and reporting skills.. . Self-starter with the ability to manage multiple accounts and priorities in a fast-paced environment.. . Preferred Qualifications:. . Experience in eCommerce, lead generation, or performance-based campaigns.. . Familiarity with third-party tools (e.g., Hyros, Triple Whale, Supermetrics).. . Basic knowledge of CRO, copywriting, and creative briefing.. . Company Location: Colombia.