Digital Marketing Specialist at VirtuHire

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Digital Marketing Specialist at VirtuHire. We are looking for a . base to medium-level. Digital Marketing Specialist to provide critical, part-time support for our paid advertising campaigns. This is an excellent opportunity for an analytically-minded individual to take ownership of account performance and help us grow our client base.. This is a flexible, part-time position focused on the optimization, maintenance, and creation of key advertising channels. The ideal candidate will help manage accounts across different business models (B2B and B2C).. Key Responsibilities:. Campaign Management:. Review, optimize, and maintain six Google Ads accounts and approximately three Microsoft Ads accounts.. Meta Campaign Creation:. Create and manage new . Meta campaigns monthly. for about four accounts, including strategy development and campaign build-out.. Account Optimization:. Conduct ongoing maintenance, look for strategic growth opportunities, and perform full account restructures if necessary.. Performance Tracking:. Ideally, be able to identify and troubleshoot issues with conversion metrics in . Google Tag Manager. and . GA4. to ensure the whole customer journey is charted.. Agency Growth:. Provide strategic ideas on how to implement Google Ads and social media campaigns to grow the agency itself.. Attributes:. Platform Expertise:. Proven experience with . Google Ads, Microsoft Ads, and Meta campaigns. .. Analytical & Strategic Mindset:. Must have a . deep analytical mind. , strong strategic analysis skills, and a broader outlook on using other tools.. Market Knowledge:. Stays updated with the latest happenings and has a good understanding of the markets (specifically the English market context).. Communication & Reliability:. Must be highly . communicative. , . punctual. , and forthcoming with regular updates (e.g., a short email at the start and end of the week).. Independent Thinker:. Must not have an . over-reliance on AI. for analysis; we are entrusting all accounts to them for daily, human-driven optimization.. Creative Skills (Bonus):. Some creative skills, such as experience using . Canva. , would be beneficial for campaign creation, but the strategy and building are the most critical elements.. Time Commitment:. Initial commitment is . 10 to 20 hours per month. .. Potential to increase hours up to . 40 hours per month. as new clients are onboarded, with the long-term goal of moving into a full-time role.. Company Location: South Africa.