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Creative Strategist at Smart Marketer. Responsibilities:. The Creative Strategist role is focused on helping to develop and execute a creative strategy for our Facebook, Instagram, and Tiktok ads clients.. We generally work with clients looking to scale their business and increase profitable ad spend. We rarely work with clients with less than $1 million yearly revenue. Our clients spend $30k/month up to $2 million on Facebook and Instagram ads. Often, we see the good, new, and fresh creative to get our clients’ ad accounts to the next level of scale. . On a day-to-day basis, you will develop creative ideas and facilitate the production of raw assets as well as utilizing previously created assets. You will task our editing/design team to create these designs/videos. You will work closely and report to our Creative Operations Manager. You will also work closely with our media buyers. Our media buyers have a wealth of information on these accounts. Analyzing the data from their creative tests and meeting frequently with them is crucial. . Essential Functions:. Authentic Concepts and Creative Thinking:. . At Smart Marketer, we specialize in coming up with authentic and novel ad ideas. To be a good fit in this position, we will need someone that can think outside the box, write copy and scripts that are authentic and human, and who can come up with creative visualizations as well.. . This means more than copying competitors or trends; it is truly understanding the emotional wants/needs of the audience.. . Data & Research:. . Using data, research and creative insights to develop effective (winning) creative strategy. . Using AI for effective and deep research. . Reviewing data in platforms like: Meta Ads Manager & TikTok Ads Manager. . Performing market research (consumer insights, competitors, benchmarks trends, etc.) and using information to inform the creative. . Analyze results from creative test and use them to iterate and/or develop new ideas. . Using this data to come up with avatar profiles for the purpose of deeply understanding the avatar being targeted by the ads produced.. . Creative Collaborations:. . Develop/manage relationships with both internal and external partners. This means that many considerations must be taken into account when ideating creative, so special care is to be given to client considerations while maintaining creative integrity.. . Working with multiple teams of creatives (Content Creators, Editors, Graphic Designer, Media Buyers, etc.) to execute creative strategy & produce top performing ads. . Develop new (big) ideas for our client brands & exercise creative writing skills for scripts. . Participating in/on client calls and providing feedback/insights into creative. . Executing overall creative strategy under the direction of Strategy Lead(s). . Company Location: United States.